DRAGONBET PROUD TO BE WELSH .
The Brief.
In March 2023, Dragonbet, a leading Welsh betting company, approached us with an exciting and patriotic project.
They wanted to celebrate St David’s Day in style by hosting the ‘Proud to be Welsh’ Race Day at the prestigious Fos Las Racecourse. We were tasked with not only capturing the essence of the event but also highlighting the deep-rooted patriotic spirit that resonated throughout the grounds.
Through creativity and passion, we set out to create a captivating video that perfectly encapsulates the day’s two core emotions – sentimental pride in Welsh culture and the adrenaline rush of the races.
The Outcome .
Together, we created a video of two halves – a sentimental ode to Welsh culture, and a heart-pumping race video, perfectly capturing the two core-emotions of the day.
The video had a strong impact on the targeted audience, fostering a sense of pride and brand loyalty for DragonBet and showcasing our ability to create emotionally compelling content that resonates with viewers.
DELIVERY TEAM .
X
DANIEL BARNARD
DIGITAL MARKETING MANAGER
Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.
