WE REBEL AGAINST ORDINARY AND CREATE THE EXTRAORDINARY.
The Rebels .
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Matt Jones FCIM FRSA CMgr CCMI
FOUNDER AND CEO
Matt boasts an illustrious career spanning over twenty years in the Advertising & Creative Industry, coupled with 15 years as a seasoned entrepreneur. His journey has seen him found, launch, acquire, and sell multiple award-winning businesses across diverse sectors. Holding pivotal roles within the media industry, Matt has been instrumental in shaping brands in some of the most challenging industry segments. He has also held the esteemed position of CMO for one of the UK's Fastest Growing brands. At Rebel Lion, Matt's vast experience translates into strategies that not only resonate but also deliver. Whether a brand is in its nascent stage or is well-established, Matt's expertise ensures it reaches unparalleled heights. From equity-raising strategies to groundbreaking advertising campaigns, Matt's vision is all about results that stand out.
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Shane Keech ACIM
PARTNERSHIPS DIRECTOR
At Rebel Lion Advertising, we believe that client relationships should transcend mere transactions. They should be rooted in trust, openness, and a shared vision for success. Shane embodies this philosophy. As our Partnerships Director, Shane champions the creation of strong, meaningful partnerships that provide a foundation for mutual growth. With a keen commercial acumen, he has forged and nurtured relationships with some of the UK's fastest-growing brands. Shane's operational prowess ensures that even the most intricate strategies are distilled into clear, actionable plans that every team member can grasp. Having worked alongside Matt for over seven years, Shane's role is pivotal in the operational landscape of Rebel Lion. Both he and Matt are Experian accredited, specialising in media planning and buying, ensuring that our strategies are not just innovative but also effective.
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JAMES ALLOWAY ACIM
BUSINESS DEVELOPMENT DIRECTOR
James joined our team in June 2023 as our Business Development Manager. With an impressive 11 years of experience in digital marketing and a Masters degree in Media, James is a true expert in his field. His exceptional work ethic and relentless drive to meet targets make him a standout team member. James brings his high energy and positive attitude to every project, making him an invaluable asset to the Rebel Lion Advertising team.
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NICK HUTCHINSON MCIM
ART DIRECTOR
Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
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Naomi Morgan
Group Marketing Manager
Beginning her career with a background in Fine Art, Naomi has over 9 years of experience in the industry. Her expertise lies in crafting compelling brand narratives and implementing strategic initiatives to drive brand growth and recognition. With a keen eye for detail and a strategic mindset, she is dedicated to delivering impactful results and driving success for all brands within the JFi Group.
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DANIEL BARNARD
DIGITAL MARKETING MANAGER
Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.
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Alfie Bishop
Junior Motion Designer
Alfie joins us with 1.5 years of industry experience and has had the opportunity to work with prominent companies such as Nextbase, Smoothskin, and Dyson. He has also collaborated with Gfuel and various online streamers and YouTubers. Alfie specialises in Cinema4D and After Effects, bringing a blend of technical skill and creative flair to his projects. When he's not crafting show-stopping visuals, Alfie enjoys playing football and learning new songs on the piano and guitar.
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Joe Cook
Hybrid Creative
With blended experience in social media management and graphic design, Joe understands the qualities that contribute towards making great content and can capitalise on them. The majority of Joe's past work has been involved in sports, working with several teams across the country to create beautiful content that drives engagement. Joe brings an eye for detail to Rebel Lion, ensuring that audiences interact with meaningful content that leaves a lasting impression.
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Oliver Moktar
Head of Digital
With over six years of expertise in media buying and digital performance, Oliver Moktar brings a wealth of experience to Rebel Lion Advertising. Armed with a degree in Politics & Communication, Oliver began his career as a graduate, managing radio and print media buys. His journey soon led him to specialise in Paid Social and PPC, where he played a pivotal role in numerous high-impact campaigns for UK government clients, including the Department for Transport, Home Office, Birmingham Commonwealth Games 2022, and Gamble Aware. His experience extends beyond media buying to encompass technical implementation and creative consultancy, with a strong emphasis on audience engagement and experience.
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Jason Pocock
Process & Operations Director
As a professional with a background in both legal and operational roles, Jason has developed a diverse skill set that spans multiple industries. During his time as a Trainee Solicitor, he gained extensive experience in Family Law, Public Child Care, and Criminal Law, where he was involved in case preparation, client advocacy, and county court representation. This legal foundation sharpened his skills in litigation, legal research, and client relations. In addition to his legal expertise, Jason served as Sales and Operations Manager at a manufacturing company where he was responsible for sales, client relations, and comprehensive reporting. He also created several technology-driven solutions to streamline operations, including automation for stock control and purchase orders, significantly enhancing efficiency and accuracy. His combined experience in law and business operations allows him to bring a unique, solution-oriented approach to his role at Rebel Lion Advertising.
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Elisabeth Rilatt
Client Account Manager
Elisabeth Rilatt joins us as our new Client Account Manager, bringing with her a unique and diverse blend of over 15 years of experience across recruitment, business development, client account management, and more. Her career has seen her excel in both agency and in-house settings, where she has successfully recruited for a wide range of clients on both a national and international scale, particularly in marketing, sales, and tech-related roles. Elisabeth's skill set goes beyond recruitment. She has a strong background in PR, copywriting, and content creation, making her a well-rounded professional capable of driving our agency's growth and success.
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Georgia Easton
Strategy and Planning Executive
Georgia is currently working towards her degree in Media Communications at Bath Spa University, where she has developed a strong passion for exploring communication strategies and the power of storytelling in engaging audiences. Her academic studies are complemented by practical experience in social media management, giving her hands-on skills in content creation, audience engagement, and the critical use of analytics to measure success. At Rebel Lion, we are passionate about offering a route into the industry for the next generation of creatives, and Georgia is a fantastic addition to our team, embodying our commitment to nurturing emerging talent.
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