P!NK'S SUMMER CARNIVAL 2024 .

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Crafting P!NK's Iconic Summer Carnival ooh campaign .

Welcome to a vibrant showcase of our groundbreaking campaign for P!NK’s Summer Carnival 2024. At the heart of this ambitious project, our team at Rebel Lion embarked on an innovative journey, orchestrating a far-reaching Out-of-Home (OOH) campaign across six major UK cities. We meticulously tailored our media buying strategy to resonate with the core purchasing audience, crafting a campaign that seamlessly integrated with each unique location.

Our media planning and buying prowess was on full display, from leveraging the iconic ribbons of the London Underground to harnessing the visual impact of Wales’s largest digital screens. Creatively, we were tasked with the creation of the exclusive announcement video for Tottenham Hotspur Stadium, complemented by engaging social media teasers. This case study unfolds how we brought P!NK’s electrifying presence to the streets of the UK, creating an unforgettable experience for her fans and setting a new benchmark in entertainment advertising

what they said about us.

DELIVERY TEAM .

CONTENT PRODUCER

DAN JONES

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ART DIRECTOR

NICK HUTCHINSON MCIM

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PARTNERSHIPS DIRECTOR

Shane Keech ACIM

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FOUNDER AND CEO

Matt Jones FCIM FRSA CMgr CCMI

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