NFU AWARDS 2022 ARTWORK AND DESIGN .
The Brief.
We’ve had the privilege of partnering with the National Farmers Union (NFU) since 2013, deeply immersing ourselves in their culture and core values. So when the annual celebration – a grand gathering of employees from across the organisation – came around, we were their first choice to help bring their vision to life. The brief was both exciting and challenging: design a brand theme for the celebration that encapsulated the vibrant spirit of New York City, incorporating all its quintessential elements – hot dogs, baseball, the pulsating energy, and the unshakeable sense of camaraderie. Not only was our task to create the overarching theme, but we also had to reflect it in every single asset – from the brand to the menus, name tags, and all other event-related collateral. The goal was to transport the attendees from the familiar rural landscapes to the bustling streets of the Big Apple for one unforgettable evening.
The Outcome .
We accepted the challenge with a fervour that matched the intensity of a New York Minute. Our creative team began by meticulously researching and absorbing the essence of New York City, transforming these insights into a compelling theme for the celebration: ‘New Yorker’.
Our branding journey involved encapsulating the vibrancy, diversity, and resilience of New York City, translating it into a visual identity that would permeate every aspect of the event. The resulting brand was a perfect blend of NFU’s rural charm and New York City’s urban spirit.
The event assets we crafted were imbued with New York’s iconic skyline.
The event was an incredible success, achieving engagement and energy that exceeded expectations. The branding and the theme created a memorable and immersive experience that resonated with everyone present. From the smallest detail to the overarching theme, we brought the essence of New York to the National Farmers Union’s celebration, crafting an unforgettable experience that celebrated their collective successes.
It was a testament to Rebel Lion Advertising’s innovative approach, attention to detail, and commitment to delivering exceptional client results.
DELIVERY TEAM .
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NICK HUTCHINSON MCIM
ART DIRECTOR
Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, alongside Jamie, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
