NEWPORT LIVE RIVERFRONT THEATRE:
OPERATION JULIE .
PROJECT OVERVIEW .
Newport Live tasked us with promoting Operation Julie, a theatre production inspired by the true story of 70’s Prog Rock. Our mission? To maximise ticket sales and generate buzz around the event. Our Digital Team embarked on a campaign tailored to engage audiences in Newport and the surrounding areas.
The campaign was made up of diverse range of creative assets to captivate and entice prospective attendees. With a strategic focus on Advantage+ targeting, we honed in on individuals with interests in musical theatre, ensuring precise audience segmentation for optimal engagement and conversion.
DELIVERABLES .
Our approach was methodical with continuous monitoring and adaptation to enhance campaign performance. Recognising the efficacy of carousels in driving engagement, we strategically incorporated additional carousel ads featuring fresh creatives to bolster ticket sales in the campaign’s final stages.
- Creative & Design
- Advantage + Targeting
- Digital Advertising
THE OUTCOME .
The digital campaign delivered exceptional results, resonating strongly with the target audience and driving substantial traffic to the ticket booking page. The ads reached an impressive 72,626 individuals, garnering a staggering 207,884 impressions. Notably, the cost per click was a mere £0.05, reflecting the campaign’s efficiency in optimising ad spend for maximum impact.
Carousels emerged as the star performers, outshining static images and significantly contributing to the campaign’s success. The strategic addition of a supplementary carousel during the campaign’s latter phase proved instrumental in sustaining momentum and driving last-minute ticket sales.
DELIVERY TEAM .
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DANIEL BARNARD
DIGITAL MARKETING MANAGER
Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.
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RACHAEL CROOKE
DIGITAL ACCOUNT EXECUTIVE
Rachael is more than just a Digital Account Executive; she's a digital strategist and creative visionary. Renowned for her collaborations with high-profile brands like Tiger Fuel and Cardiff City, she excels in crafting digital narratives that resonate and drive results. Beyond her professional achievements, Rachael is a passionate artist and photographer, bringing a unique aesthetic vision to her projects. Her work is a blend of strategic thinking and creative innovation, making her an invaluable asset in driving ROI-generating campaigns
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JAMES ALLOWAY ACIM
BUSINESS DEVELOPMENT DIRECTOR
James joined our team in June 2023 as our Business Development Manager. With an impressive 11 years of experience in digital marketing and a Masters degree in Media, James is a true expert in his field. His exceptional work ethic and relentless drive to meet targets make him a standout team member. James brings his high energy and positive attitude to every project, making him an invaluable asset to the Rebel Lion Advertising team.
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