ROAD HOUNDS NYC ROCK TRUCK .
The Brief.
Road Hounds are Rock ‘n’ Roll 3.0, on the cusp of launching an immersive digital world for rock fans: Road Hounds Rock City. This new-era world is a place for the rock community to live out their rockstar dreams, with exclusive access to bands like never before.
A place where members can be who they want to be, with customisable avatars, Road Hounds Rock City is an open world to explore – tune in, rock out.
Members will be able to experience unique in-world venues, watch new bands, meet friends, and chill out – it’s the place for rock fans to support bands and connect with a likeminded tribe.
To support Road Hounds’ at the NFT.NYC conference during a week in April, Road Hounds put on a gig exclusively for NFT.NYC attendees at New York City’s The Cutting Room venue, with two of the hottest emerging bands – Swedish rock group Solence, mixing rock, pop, electronic and alternative, and headliners DOROTHY, hailing from L.A, to deliver modern blues-rock.
To help raise awareness of the show, Road Hounds were up for doing something that was ‘designed to do things differently’, something to showcase their aspirations for disrupting the rock music industry.
The Outcome .
We planned and executed a disruptive media campaign to travel around the heart of New York City on show day, that not only promoted the rock concert but also gave Road Hounds a platform to showcase the digital Rock City platform.
On a continual circuit that took in the NFT.NYC conference setting, The Cutting Room venue, and Times Square – among other notable New York destinations – the Road Hounds Rock Truck toured the city.
With engaging full-HD video and rock tunes blasting from the onboard PA, the Road Hounds Rock Truck stopped all passers-by in their tracks.
DELIVERY TEAM .
X
NICK HUTCHINSON MCIM
ART DIRECTOR
Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, alongside Jamie, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
