This page illuminates just one facet of a much more extensive and multifaceted campaign, a snapshot of our strategic process and creative dynamism.
The challenge at hand? To construct a compelling, memorable campaign to deliver IMPACTS that would welcome the legendary Elton John to each city on his tour. Our first city, Liverpool – The chosen arena for this unique endeavour is the Liverpool Media Wall.
This impressive structure is a testament to the power of digital media, a grand canvas stretching across the cityscape, controlled and maintained by the innovative team at Ocean Outdoor.
Our mission was to leverage this monumental digital landscape into a beacon of warmth and familiarity, a veritable ‘Welcome Wagon’ for Elton.
Working in unison with the creative minds at Ocean Outdoor, we embarked on a journey to captivate the people of Liverpool. Our efforts culminated in a phenomenal achievement – we delivered an astounding 1.5 million impacts to the city’s residents. But our mission went beyond just numbers; we created an experience, a collective memory.
We transformed the Liverpool Media Wall into a virtual red carpet, welcoming Elton John with the love and warmth of the entire city. As the cityscape came alive with the magic of digital media, Elton’s presence was felt in every corner, every street, every home.
The sight was nothing short of mesmerizing; imagine the city pulsating to the rhythm of Elton’s music, the media wall echoing the city’s anticipation and excitement.
We didn’t merely welcome Elton to Liverpool; we orchestrated a grand symphony of sight and sound, a spectacle that echoed the spirit of Liverpool and the charisma of Elton.
It was a harmonious blend of tradition and innovation, a testament to our creative vision and strategic planning. It was a roaring celebration of music, the city, and its people. This was Rebel Lion Advertising at its finest – audacious, innovative, and impactful.
Multi-City Campaign showreel coming soon…
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Dan is more than just a Content Producer; he's a visual storyteller. With a portfolio boasting collaborations with Mentor A Busness, Tiger Fuel, Cardiff City, Bit58, and Sony, Dan's prowess in videography and photography is evident. His meticulous attention to composition, color, and edit sets him apart. An avid outdoor enthusiast, his drone captures breathtaking landscapes, making his Instagram feed a visual treat reminiscent of a National Geographic gallery.
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Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, alongside Jamie, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
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At Rebel Lion Advertising, we believe that client relationships should transcend mere transactions. They should be rooted in trust, openness, and a shared vision for success. Shane embodies this philosophy. As our Partnerships Director, Shane champions the creation of strong, meaningful partnerships that provide a foundation for mutual growth. With a keen commercial acumen, he has forged and nurtured relationships with some of the UK's fastest-growing brands. Shane's operational prowess ensures that even the most intricate strategies are distilled into clear, actionable plans that every team member can grasp. Having worked alongside Matt for over seven years, Shane's role is pivotal in the operational landscape of Rebel Lion. Both he and Matt are Experian accredited, specialising in media planning and buying, ensuring that our strategies are not just innovative but also effective.
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Matt boasts an illustrious career spanning over twenty years in the Advertising & Creative Industry, coupled with 15 years as a seasoned entrepreneur. His journey has seen him found, launch, acquire, and sell multiple award-winning businesses across diverse sectors. Holding pivotal roles within the media industry, Matt has been instrumental in shaping brands in some of the most challenging industry segments. He has also held the esteemed position of CMO for one of the UK's Fastest Growing brands. At Rebel Lion, Matt's vast experience translates into strategies that not only resonate but also deliver. Whether a brand is in its nascent stage or is well-established, Matt's expertise ensures it reaches unparalleled heights. From equity-raising strategies to groundbreaking advertising campaigns, Matt's vision is all about results that stand out.
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