CARDIFF CITY WOMEN VS. WREXHAM AFC WOMEN .
PROJECT OVERVIEW .
In a bid to amplify the excitement surrounding women’s football, our Digital Team spearheaded a campaign spotlighting the Cardiff City Women’s v Wrexham AFC Women’s fixture. The primary objective was to drive traffic to the ‘Book Tickets’ page, enticing fans to make a purchase and secure their seats for the encounter.
The campaign consisted of a static creative which we then strategically targeted to individuals aged 18 to 65+, irrespective of gender, within a 14+ mile radius of the Cardiff City Stadium to ensure maximum visibility among the local audience.
Deliverables.
We meticulously executed every facet of the campaign, from conceptualisation to performance tracking. Our data-led strategy ensured precise targeting and optimal engagement throughout the campaign duration.
- Digital Advertising (Meta & Google)
- Audience Targeting
- Campaign Performance Analysis
the outcome .
In our comprehensive digital marketing campaign for Cardiff City Women’s Team, we successfully reached and engaged a large audience, leading to impressive results across platforms. The campaign achieved over 220,000 impressions and nearly 550 website conversions through strategic ad placements on Meta and Google. With an average cost per click as low as £0.26 on Meta and £0.58 on Google, we maximised efficiency and effectiveness in ad spend.
Notably, the conversion rate on Google peaked at an exceptional 20.26%, underscoring the campaign’s compelling appeal and persuasive messaging. These outcomes highlight our ability to enhance ticket sales and engage fans effectively.
The Feedback .
“Working with Rebel Lion has been a fantastic opportunity for us, their data-led planning processes have been invaluable to us in identifying and reaching new audiences. Alongside this their account management service has been excellent with consistent communication and quick reactive help when needed which is crucial working in the sports industry.”
James Askey
DELIVERY TEAM .
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DANIEL BARNARD
DIGITAL MARKETING MANAGER
Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.
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RACHAEL CROOKE
DIGITAL ACCOUNT EXECUTIVE
Rachael is more than just a Digital Account Executive; she's a digital strategist and creative visionary. Renowned for her collaborations with high-profile brands like Tiger Fuel and Cardiff City, she excels in crafting digital narratives that resonate and drive results. Beyond her professional achievements, Rachael is a passionate artist and photographer, bringing a unique aesthetic vision to her projects. Her work is a blend of strategic thinking and creative innovation, making her an invaluable asset in driving ROI-generating campaigns
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Shane Keech ACIM
PARTNERSHIPS DIRECTOR
At Rebel Lion Advertising, we believe that client relationships should transcend mere transactions. They should be rooted in trust, openness, and a shared vision for success. Shane embodies this philosophy. As our Partnerships Director, Shane champions the creation of strong, meaningful partnerships that provide a foundation for mutual growth. With a keen commercial acumen, he has forged and nurtured relationships with some of the UK's fastest-growing brands. Shane's operational prowess ensures that even the most intricate strategies are distilled into clear, actionable plans that every team member can grasp. Having worked alongside Matt for over seven years, Shane's role is pivotal in the operational landscape of Rebel Lion. Both he and Matt are Experian accredited, specialising in media planning and buying, ensuring that our strategies are not just innovative but also effective.
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