APESTRIDE .
PROJECT OVERVIEW .
ApeStride, a burgeoning sports apparel brand specialising in innovative gripped socks for activities including gym workouts, football, and boxing, collaborated with us to undertake a comprehensive digital transformation. The aim was to amplify ApeStride’s online presence, enhance its brand identity, and ultimately drive sales through strategic digital marketing initiatives and creative content development.
DELIVERABLES .
The deliverables included meticulous setup and configuration of digital advertising accounts across platforms like Shopify, Snapchat, and TikTok to effectively target sports enthusiasts.
Additionally, a comprehensive website redesign and brand identity enhancement were executed to showcase ApeStride’s range of gripped socks, reinforcing its position as a premium sports apparel brand.
Engaging multimedia content, comprising dynamic reels, captivating product photos, and immersive videos, were crafted to highlight the socks’ unique features and performance benefits across various athletic activities, driving brand engagement and product awareness.
- Digital Account Setup and Configuration
- Website Redesign and Brand Identity Enhancement
- Engaging Multimedia Content Creation
THE VIDEO.
THE OUTCOME .
Through strategic digital marketing initiatives and brand identity enhancements, we’re positioning ApeStride as a leading provider of high-performance sports apparel. The ongoing efforts, including website revamping and targeted advertising campaigns, are expected to drive increased website traffic, improved conversion rates, and enhance sales, solidifying its reputation and market presence among athletes and fitness enthusiasts.
Overall, the project highlights the effectiveness of strategic digital transformation and creative content development in driving tangible business outcomes for sports apparel brands.
DELIVERY TEAM .
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DANIEL BARNARD
DIGITAL MARKETING MANAGER
Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.
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RACHAEL CROOKE
DIGITAL ACCOUNT EXECUTIVE
Rachael is more than just a Digital Account Executive; she's a digital strategist and creative visionary. Renowned for her collaborations with high-profile brands like Tiger Fuel and Cardiff City, she excels in crafting digital narratives that resonate and drive results. Beyond her professional achievements, Rachael is a passionate artist and photographer, bringing a unique aesthetic vision to her projects. Her work is a blend of strategic thinking and creative innovation, making her an invaluable asset in driving ROI-generating campaigns
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DAN JONES
CONTENT PRODUCER
Dan is more than just a Content Producer; he's a visual storyteller. With a portfolio boasting collaborations with Mentor A Busness, Tiger Fuel, Cardiff City, Bit58, and Sony, Dan's prowess in videography and photography is evident. His meticulous attention to composition, color, and edit sets him apart. An avid outdoor enthusiast, his drone captures breathtaking landscapes, making his Instagram feed a visual treat reminiscent of a National Geographic gallery.
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JAMES ALLOWAY ACIM
BUSINESS DEVELOPMENT DIRECTOR
James joined our team in June 2023 as our Business Development Manager. With an impressive 11 years of experience in digital marketing and a Masters degree in Media, James is a true expert in his field. His exceptional work ethic and relentless drive to meet targets make him a standout team member. James brings his high energy and positive attitude to every project, making him an invaluable asset to the Rebel Lion Advertising team.
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