As part of our Growth Service, we partnered with Always Responsive to streamline and enhance their sales cycles. Using our innovative risk-sharing model, we integrated traditional sales artistry with 21st-century automation to provide a comprehensive sales and marketing solution.
This collaboration aimed to revolutionise the sales journey from initial prospecting to comprehensive onboarding, ensuring efficiency while maintaining a personal touch vital for closing deals.
Prior to utilising our Growth Service, we rebranded Always Responsive through a Brand Purpose Workshop. The session included a cross-section of their team at different levels throughout the business, and we took them through different modules to get baseline data for our weighted index algorithm. From there we defined and established their brand values, mission, vision, and purpose, which we then used as the guiding foundation to create the new brand mark and all other assets.The resultant brand has given them a moder-feeling, coherant feel across every touchpoint.
From delving deep into their business landscape to crafting bespoke proposals addressing their unique pain points, every step was guided by a commitment to excellence. Our fusion of seasoned sales expertise with modern technology paved the way for sustained growth and success.
Our partnership with Always Responsive exemplifies our capability to simplify and enhance complex sales cycles. By combining the trustworthiness and connectivity of traditional sales techniques with the speed and exactitude of modern automation, we maximised efficiency, developed strong relationships, and drove substantial growth for Always Responsive.
With the rebrand, we wanted to retain all of the good brand equity they’d already built, so we didn’t want to start with a blank sheet: evolution not revolution, and at it’s core it needed to reflect their new brand purpose: ‘no matter your workplace, we’re Always Responsive.’
The new brand is a sympathetic evolution from their old A&R Services, doing away with the ampersand, and replacing ‘Services’ with the more descriptive ‘Commercial Cleaning’.
“Rebel Lion’s Growth Service has been transformative for our business. Their strategic insights and outsourced CMO expertise were exactly what we needed to scale up. The bid and tender support helped us secure key contracts, driving our growth forward.
What stands out is their commitment to our success, especially through the risk-sharing model. It’s clear they’re not just a service provider but a true partner in growth. Thanks to Rebel Lion, we’re not just expanding; we’re thriving.
I highly recommend their Growth Service to any SME eager to elevate their business.”
Ashley Davies
Managing Director
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With a rich background in education and training, Aaron Corria has been a pivotal force at Rebel Lion Advertising. He's not only known for crafting transformative communication strategies but also for establishing influential collaborations. His notable partnerships include Cardiff City FC, LINKS Recruitment, and KIA. Aaron's passion is unmistakable, as he continually seeks to unearth potential in people, communities, and brands, aiming to create impactful communication strategies that shape future outcomes
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At Rebel Lion Advertising, we believe that client relationships should transcend mere transactions. They should be rooted in trust, openness, and a shared vision for success. Shane embodies this philosophy. As our Partnerships Director, Shane champions the creation of strong, meaningful partnerships that provide a foundation for mutual growth. With a keen commercial acumen, he has forged and nurtured relationships with some of the UK's fastest-growing brands. Shane's operational prowess ensures that even the most intricate strategies are distilled into clear, actionable plans that every team member can grasp. Having worked alongside Matt for over seven years, Shane's role is pivotal in the operational landscape of Rebel Lion. Both he and Matt are Experian accredited, specialising in media planning and buying, ensuring that our strategies are not just innovative but also effective.
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We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to