WE REBEL AGAINST ORDINARY AND CREATE THE EXTRAORDINARY.

Matt boasts an illustrious career spanning over twenty years in the Advertising & Creative Industry, coupled with 15 years as a seasoned entrepreneur. His journey has seen him found, launch, acquire, and sell multiple award-winning businesses across diverse sectors. Holding pivotal roles within the media industry, Matt has been instrumental in shaping brands in some of the most challenging industry segments. He has also held the esteemed position of CMO for one of the UK's Fastest Growing brands. At Rebel Lion, Matt's vast experience translates into strategies that not only resonate but also deliver. Whether a brand is in its nascent stage or is well-established, Matt's expertise ensures it reaches unparalleled heights. From equity-raising strategies to groundbreaking advertising campaigns, Matt's vision is all about results that stand out.

At Rebel Lion Advertising, we believe that client relationships should transcend mere transactions. They should be rooted in trust, openness, and a shared vision for success. Shane embodies this philosophy. As our Partnerships Director, Shane champions the creation of strong, meaningful partnerships that provide a foundation for mutual growth. With a keen commercial acumen, he has forged and nurtured relationships with some of the UK's fastest-growing brands. Shane's operational prowess ensures that even the most intricate strategies are distilled into clear, actionable plans that every team member can grasp. Having worked alongside Matt for over seven years, Shane's role is pivotal in the operational landscape of Rebel Lion. Both he and Matt are Experian accredited, specialising in media planning and buying, ensuring that our strategies are not just innovative but also effective.

With a rich background in education and training, Aaron Corria has been a pivotal force at Rebel Lion Advertising for over a year. As our Business Development Director, he's not only known for crafting transformative communication strategies but also for establishing influential collaborations. His notable partnerships include Cardiff City FC, LINKS Recruitment, and KIA. Aaron's passion is unmistakable, as he continually seeks to unearth potential in people, communities, and brands, aiming to create impactful communication strategies that shape future outcomes

Jamie's journey in the creative realm began at the age of 14, and he's been telling stories professionally for over 30 years. With a rich background as an editor, senior editor, content director, and now Creative Director, Jamie brings a wealth of experience to Rebel Lion Advertising. His expertise lies in creative and brand strategy, and he excels in crafting narratives that resonate with specific audiences. Leading the creative direction for all our clients, including Tiger Fuel, CodeBeam, Cardiff City, Bit58, Mrs Buckét, Sony, KIA, Marshall Arts, and many more, Jamie ensures that every brand's story is told with purpose at Rebel Lion.

James joined our team in June 2023 as our Business Development Manager. With an impressive 11 years of experience in digital marketing and a Masters degree in Media, James is a true expert in his field. His exceptional work ethic and relentless drive to meet targets make him a standout team member. James brings his high energy and positive attitude to every project, making him an invaluable asset to the Rebel Lion Advertising team.

Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, alongside Jamie, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.

Tim's 22 years of boardroom experience and his entrepreneurial spirit have been instrumental in elevating Rebel Lion's strategic vision and market position. His expertise in deal-making, corporate structuring, and governance, along with his role as a board & strategy advisor, significantly amplifies our brand's competitive edge. Since its inception, Tim's alliance with Rebel Lion continues to foster innovation and sustainable growth, embodying the essence of our progressive ethos.

Beginning her career with a background in Fine Art, Naomi has over 9 years of experience in the industry. Her expertise lies in crafting compelling brand narratives and implementing strategic initiatives to drive brand growth and recognition. With a keen eye for detail and a strategic mindset, she is dedicated to delivering impactful results and driving success for all brands within the JFi Group.

With an MBA and CIMA certification, and over 15 years of PQE, Paul joins us as our Finance Manager. Paul brings a unique background, having worked in cooling technology, supplying vaccine refrigerators to countries in need, including India, Pakistan, and Cuba, in partnership with UNICEF, WHO, The Bill & Melinda Gates Foundation, and others. With his extensive expertise, Paul is primed to lead our Finance Department.

Dan is more than just a Content Producer; he's a visual storyteller. With a portfolio boasting collaborations with Mentor A Busness, Tiger Fuel, Cardiff City, Bit58, and Sony, Dan's prowess in videography and photography is evident. His meticulous attention to composition, color, and edit sets him apart. An avid outdoor enthusiast, his drone captures breathtaking landscapes, making his Instagram feed a visual treat reminiscent of a National Geographic gallery.

Rachael is more than just a Digital Account Executive; she's a digital strategist and creative visionary. Renowned for her collaborations with high-profile brands like Tiger Fuel and Cardiff City, she excels in crafting digital narratives that resonate and drive results. Beyond her professional achievements, Rachael is a passionate artist and photographer, bringing a unique aesthetic vision to her projects. Her work is a blend of strategic thinking and creative innovation, making her an invaluable asset in driving ROI-generating campaigns

Vikky's journey in graphic art is like a kaleidoscope – ever-changing, always surprising. With a keen eye for detail and a passion for storytelling through design, she’s mastered the art of communicating brand stories in visually stunning ways. Think of her as a creative alchemist who transforms basic concepts into gold!

Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.

Having recently graduated from Cardiff Metropolitan University, Parmjit is newest member of the Rebel Lion team, eager to make her mark in the creative industry. Her artistic flair and meticulous attention to detail ensure a fusion of creativity and strategic thinking. She aims to craft and deliver compelling visual narratives that inform, engage & inspire. She's looking forward to contributing to the success of the brands that sit within the JFI Group.