ZWEEPS.
PROJECT OVERVIEW.
The journey with Zweeps began with a simple brief: to create a website for their competition platform. However, as we delved deeper into the project, it quickly evolved into something far more significant. From its early concept stages, we recognised the potential to build a brand with a unique point of difference and a clear mission, vision, and purpose. What started as a website project became a comprehensive brand-building endeavour, resulting in the creation of Zweeps as an entirely new force in the competition landscape.
Zweeps’ mission is not just to offer competitions; it’s about bringing the experience to life for each entrant. Their vision is focused on ensuring every part of the competition process, from entering to winning, feels seamless and engaging. The aim was clear: redefine the raffle experience by creating a premium brand that stands out in the market.
Rebel Lion Advertising became more than a partner; we became the driving force behind establishing a brand that would disrupt the competition industry with a strong identity and unforgettable experiences.
DELIVERABLES.
Rebel Lion Advertising handled the entire lifecycle of the brand development for Zweeps, providing a full suite of deliverables to ensure a successful launch and long-term strategy. These included:
Brand Creation:
We developed Zweeps’ brand identity from scratch, crafting a logo, visual assets, and brand guidelines that convey its premium positioning.
Website Design & Development:
We built a user-friendly website that reflects the excitement and anticipation of the competition process, optimising for both desktop and mobile to ensure smooth functionality across devices.
Photography & Videography:
We provided custom photography and partnered with ISLANDR, a Divison of Rebel Lion Advertising, to produce high-quality videography. This content was designed to promote the prize experiences, creating a sense of aspiration and engagement.
Zweeps Hangar:
One of the standout features of our work was the creation of the bespoke Zweeps Hangar, a broadcast studio designed for live draws. We developed concept visuals that explored and set the direction for the interior branding and theming of the space. Every detail was considered, from the choice of furniture and substrates to the lighting design, ensuring a dynamic environment that could seamlessly transition from sleep mode to lights, camera, action. This space has become a key element in elevating the Zweeps experience, providing a professional yet exciting stage for prize reveals and live broadcasts.
Social Media Strategy & Content Creation:
From stills and animations to social campaigns, we developed and executed a comprehensive social media content plan that generated buzz and drove engagement. Our strategy was designed to build excitement leading up to the platform’s launch, maintaining momentum post-launch.
THE VIDEO.
THE OUTCOME.
The result of this extensive collaboration is a brand that has set itself apart from its competitors. Zweeps launched to market with a strong, recognisable identity and a fully integrated digital ecosystem designed for sustained growth. The website’s seamless design, combined with visually engaging content, has made it easy for users to navigate and participate in competitions, significantly increasing user retention and conversions.
The bespoke Zweeps Hangar has become a key focal point for live events, enhancing the user experience by offering a personal touch during prize draws.
Zweeps has gone from a concept to a fully-fledged brand that promises to redefine the competition space. This case study reflects not only the hard work and creativity of Rebel Lion Advertising but also the strong vision and mission that we’ve helped Zweeps bring to life.
DELIVERY TEAM.
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NICK HUTCHINSON MCIM
ART DIRECTOR
Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
X
Matt Jones FCIM FRSA CMgr CCMI
FOUNDER AND CEO
Matt boasts an illustrious career spanning over twenty years in the Advertising & Creative Industry, coupled with 15 years as a seasoned entrepreneur. His journey has seen him found, launch, acquire, and sell multiple award-winning businesses across diverse sectors. Holding pivotal roles within the media industry, Matt has been instrumental in shaping brands in some of the most challenging industry segments. He has also held the esteemed position of CMO for one of the UK's Fastest Growing brands. At Rebel Lion, Matt's vast experience translates into strategies that not only resonate but also deliver. Whether a brand is in its nascent stage or is well-established, Matt's expertise ensures it reaches unparalleled heights. From equity-raising strategies to groundbreaking advertising campaigns, Matt's vision is all about results that stand out.
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