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PROJECT OVERVIEW.

We collaborated with the Welsh Blood Service to create a bilingual series of animated explainer videos, designed to demystify the stem cell donation process. These videos aimed to encourage more people to register as potential stem cell donors, helping to fight blood cancer.

The challenge was to address common misconceptions and make the process clearer and more accessible to a wider audience.

DELIVERABLES.

Bilingual Animation:

We produced a series of bilingual (Welsh and English) animated explainer videos, ensuring inclusivity and accessibility for the diverse population of Wales.

Educational Content:

The animations were tailored to provide clear, concise, and accurate information about stem cell donation, breaking down complex information into easy-to-understand steps.

Addressing Misconceptions:

The videos were crafted to tackle prevalent misconceptions about stem cell donation, making the process appear less daunting and more approachable.

THE VIDEO.

THE OUTCOME .

The bilingual animated videos effectively raised awareness about the importance of stem cell donation, reaching a wide audience across Wales. By providing clear and accessible information in both Welsh and English, the videos helped to break down misconceptions surrounding the process, making it feel less intimidating. This approach ensured that more people were informed about how they could potentially make a life-saving difference, particularly for communities where finding a match can be more challenging.

DELIVERY TEAM .

ART DIRECTOR

NICK HUTCHINSON MCIM

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Chief Strategy Officer

JAMIE HIBBARD MCIM

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