We collaborated with the Welsh Blood Service to create a bilingual series of animated explainer videos, designed to demystify the stem cell donation process. These videos aimed to encourage more people to register as potential stem cell donors, helping to fight blood cancer.
The challenge was to address common misconceptions and make the process clearer and more accessible to a wider audience.
Bilingual Animation:
We produced a series of bilingual (Welsh and English) animated explainer videos, ensuring inclusivity and accessibility for the diverse population of Wales.
Educational Content:
The animations were tailored to provide clear, concise, and accurate information about stem cell donation, breaking down complex information into easy-to-understand steps.
Addressing Misconceptions:
The videos were crafted to tackle prevalent misconceptions about stem cell donation, making the process appear less daunting and more approachable.
The bilingual animated videos effectively raised awareness about the importance of stem cell donation, reaching a wide audience across Wales. By providing clear and accessible information in both Welsh and English, the videos helped to break down misconceptions surrounding the process, making it feel less intimidating. This approach ensured that more people were informed about how they could potentially make a life-saving difference, particularly for communities where finding a match can be more challenging.
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Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, alongside Jamie, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
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Jamie's journey in the creative realm began at the age of 14, and he's been telling stories professionally for over 30 years. With a rich background as an editor, senior editor, content director, and now Creative Director, Jamie brings a wealth of experience to Rebel Lion Advertising. His expertise lies in creative and brand strategy, and he excels in crafting narratives that resonate with specific audiences. Leading the creative direction for all our clients, including Tiger Fuel, CodeBeam, Cardiff City, Bit58, Mrs Buckét, Sony, KIA, Marshall Arts, and many more, Jamie ensures that every brand's story is told with purpose at Rebel Lion.
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