UTILITA ARENA CARDIFF.
PROJECT OVERVIEW .
Utilita Arena Cardiff, a premier event venue in the heart of Cardiff, offers an extensive range of live music, sports, and entertainment events, attracting diverse audiences from across South Wales.
To maximise the reach and impact of their promotional campaigns, Utilita Arena Cardiff tasked us with creating a comprehensive media planning and buying strategy. By combining analytical precision with creative expertise, our goal was to enhance brand visibility and drive ticket sales through targeted outdoor, digital, and radio advertising.
DELIVERABLES .
We implemented a multi-channel media strategy comprising Out-of-Home (OOH), Digital Out-of-Home (DOOH), and radio advertising. The specific deliverables included:
- OOH Bus Rears
- OOH Rail 4-Sheets
- DOOH 6-Sheets
- Radio Advertising on Smooth South Wales
THE OUTCOME .
The campaign for Utilita Arena Cardiff was a huge success, exceeding initial performance targets. It demonstrated the effectiveness of a well-coordinated multi-channel media strategy in significantly enhancing brand visibility and engagement across key platforms and locations.
OOH Bus Rears:
The widespread visibility on Cardiff Bus and New Adventure Travel buses effectively captured the attention of a diverse audience, contributing to heightened brand awareness throughout Cardiff.
OOH Rail 4-Sheets:
Strategically placed in Cardiff Central Station, these ads successfully targeted daily commuters, reinforcing the brand message at a critical point of transit.
DOOH 6-Sheets:
The impressive engagement rates at St David’s Shopping Centre, with delivered plays at 126% of the booked amount (268,800 booked plays vs. 338,688 delivered plays), demonstrated the strength of our media strategy. The innovative ad placements effectively captured the attention of shoppers in high-traffic areas.
Radio Advertising on Smooth South Wales:
The campaign reached a broad demographic, with a balanced gender split and strong performance across all age groups. The additional spots provided an extra boost, culminating in a performance rate of 105.3% (76 booked plays vs. 80 delivered plays).
DELIVERY TEAM .
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NICK HUTCHINSON MCIM
ART DIRECTOR
Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, alongside Jamie, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
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JAMES ALLOWAY ACIM
BUSINESS DEVELOPMENT DIRECTOR
James joined our team in June 2023 as our Business Development Manager. With an impressive 11 years of experience in digital marketing and a Masters degree in Media, James is a true expert in his field. His exceptional work ethic and relentless drive to meet targets make him a standout team member. James brings his high energy and positive attitude to every project, making him an invaluable asset to the Rebel Lion Advertising team.
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Shane Keech ACIM
PARTNERSHIPS DIRECTOR
At Rebel Lion Advertising, we believe that client relationships should transcend mere transactions. They should be rooted in trust, openness, and a shared vision for success. Shane embodies this philosophy. As our Partnerships Director, Shane champions the creation of strong, meaningful partnerships that provide a foundation for mutual growth. With a keen commercial acumen, he has forged and nurtured relationships with some of the UK's fastest-growing brands. Shane's operational prowess ensures that even the most intricate strategies are distilled into clear, actionable plans that every team member can grasp. Having worked alongside Matt for over seven years, Shane's role is pivotal in the operational landscape of Rebel Lion. Both he and Matt are Experian accredited, specialising in media planning and buying, ensuring that our strategies are not just innovative but also effective.
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