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UTILITA ARENA CARDIFF.

PROJECT OVERVIEW .

Utilita Arena Cardiff, a premier event venue in the heart of Cardiff, offers an extensive range of live music, sports, and entertainment events, attracting diverse audiences from across South Wales.

To maximise the reach and impact of their promotional campaigns, Utilita Arena Cardiff tasked us with creating a comprehensive media planning and buying strategy. By combining analytical precision with creative expertise, our goal was to enhance brand visibility and drive ticket sales through targeted outdoor, digital, and radio advertising.

DELIVERABLES .

We implemented a multi-channel media strategy comprising Out-of-Home (OOH), Digital Out-of-Home (DOOH), and radio advertising. The specific deliverables included:

Rebel Lion Advertising
Rebel Lion Advertising

THE OUTCOME .

The campaign for Utilita Arena Cardiff was a huge success, exceeding initial performance targets. It demonstrated the effectiveness of a well-coordinated multi-channel media strategy in significantly enhancing brand visibility and engagement across key platforms and locations.

OOH Bus Rears:

The widespread visibility on Cardiff Bus and New Adventure Travel buses effectively captured the attention of a diverse audience, contributing to heightened brand awareness throughout Cardiff.

OOH Rail 4-Sheets: 

Strategically placed in Cardiff Central Station, these ads successfully targeted daily commuters, reinforcing the brand message at a critical point of transit.

DOOH 6-Sheets: 

The impressive engagement rates at St David’s Shopping Centre, with delivered plays at 126% of the booked amount (268,800 booked plays vs. 338,688 delivered plays), demonstrated the strength of our media strategy. The innovative ad placements effectively captured the attention of shoppers in high-traffic areas.

Radio Advertising on Smooth South Wales:

The campaign reached a broad demographic, with a balanced gender split and strong performance across all age groups. The additional spots provided an extra boost, culminating in a performance rate of 105.3% (76 booked plays vs. 80 delivered plays).

DELIVERY TEAM .

ART DIRECTOR

NICK HUTCHINSON MCIM

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BUSINESS DEVELOPMENT DIRECTOR

JAMES ALLOWAY ACIM

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PARTNERSHIPS DIRECTOR

Shane Keech ACIM

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