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THEATRAU SIR GAR:
OPERATION JULIE .

Reach
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impressions
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cost per click
£ 0

PROJECT OVERVIEW .

Theatrau Sir Gar tasked us with promoting Operation Julie, a theatre production inspired by the true story of 70’s Prog Rock. Our mission? To maximise ticket sales and generate buzz around the event. Our Digital Team embarked on a campaign tailored to engage audiences in Carmarthen and the surrounding areas up to a 27km radius.

We specifically targeted individuals aged 18+ with interests in musicals and musical theatre, aiming to encourage them to book tickets for this captivating production. To ensure broad appeal, we created bilingual ads targeting both English and Welsh speakers, enhancing our reach and engagement within the local community.

DELIVERABLES .

The Meta campaign was designed to drive website purchases, employing a combination of carousel and static creatives to promote the Operation Julie theatre production. Users who clicked on the ads were directed to the booking landing page to complete their purchase. All advertisements were organised under a single ad set, featuring both English and Welsh language versions to broaden audience reach and maximise engagement.

Rebel Lion

THE OUTCOME .

The campaign yielded impressive results, with the English-speaking ads driving the highest number of purchases. Notably, the English-speaking carousel ad achieved the most significant success, generating 136 purchases. Analysis of the demographic data revealed that women aged 35-64 were the primary contributors to conversions, accounting for 87% of total purchases, translating to 215 transactions. Facebook emerged as the leading platform, delivering 243 conversions throughout the campaign. Overall, the campaign achieved a remarkable return on investment (ROI) of 729%.

DELIVERY TEAM .

DIGITAL MARKETING MANAGER

DANIEL BARNARD

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DIGITAL ACCOUNT EXECUTIVE

RACHAEL CROOKE

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BUSINESS DEVELOPMENT DIRECTOR

JAMES ALLOWAY ACIM

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