THEATRAU SIR GAR:
OPERATION JULIE .
PROJECT OVERVIEW .
Theatrau Sir Gar tasked us with promoting Operation Julie, a theatre production inspired by the true story of 70’s Prog Rock. Our mission? To maximise ticket sales and generate buzz around the event. Our Digital Team embarked on a campaign tailored to engage audiences in Carmarthen and the surrounding areas up to a 27km radius.
We specifically targeted individuals aged 18+ with interests in musicals and musical theatre, aiming to encourage them to book tickets for this captivating production. To ensure broad appeal, we created bilingual ads targeting both English and Welsh speakers, enhancing our reach and engagement within the local community.
DELIVERABLES .
The Meta campaign was designed to drive website purchases, employing a combination of carousel and static creatives to promote the Operation Julie theatre production. Users who clicked on the ads were directed to the booking landing page to complete their purchase. All advertisements were organised under a single ad set, featuring both English and Welsh language versions to broaden audience reach and maximise engagement.
- Campaign Strategy Development
- Ad Performance Tracking
- Digital Advertising
- Outcome Reporting
THE OUTCOME .
The campaign yielded impressive results, with the English-speaking ads driving the highest number of purchases. Notably, the English-speaking carousel ad achieved the most significant success, generating 136 purchases. Analysis of the demographic data revealed that women aged 35-64 were the primary contributors to conversions, accounting for 87% of total purchases, translating to 215 transactions. Facebook emerged as the leading platform, delivering 243 conversions throughout the campaign. Overall, the campaign achieved a remarkable return on investment (ROI) of 729%.
DELIVERY TEAM .
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DANIEL BARNARD
DIGITAL MARKETING MANAGER
Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.
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JAMES ALLOWAY ACIM
BUSINESS DEVELOPMENT DIRECTOR
James joined our team in June 2023 as our Business Development Manager. With an impressive 11 years of experience in digital marketing and a Masters degree in Media, James is a true expert in his field. His exceptional work ethic and relentless drive to meet targets make him a standout team member. James brings his high energy and positive attitude to every project, making him an invaluable asset to the Rebel Lion Advertising team.
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