We partnered with Newport Live to promote Wales’ largest free outdoor arts festival, The Big Splash. Our objective was to drive awareness and increase attendance through a combined Out of Home (OOH) and paid digital campaign. The campaign was highly successful, with overall attendance up by 20% compared to the previous year.
Paid Digital:
Out of Home:
The integrated campaign proved highly effective in driving awareness for The Big Splash. The combination of digital and OOH advertising led to a significant increase in attendance, achieving a 20% rise compared to the previous year. This comprehensive and strategic approach ensured the campaign reached a wide and diverse audience, making it one of Newport Live’s most successful promotions for The Big Splash to date.
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With over six years of expertise in media buying and digital performance, Oliver Moktar brings a wealth of experience to Rebel Lion Advertising. Armed with a degree in Politics & Communication, Oliver began his career as a graduate, managing radio and print media buys. His journey soon led him to specialise in Paid Social and PPC, where he played a pivotal role in numerous high-impact campaigns for UK government clients, including the Department for Transport, Home Office, Birmingham Commonwealth Games 2022, and Gamble Aware. His experience extends beyond media buying to encompass technical implementation and creative consultancy, with a strong emphasis on audience engagement and experience.
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Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.
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James joined our team in June 2023 as our Business Development Manager. With an impressive 11 years of experience in digital marketing and a Masters degree in Media, James is a true expert in his field. His exceptional work ethic and relentless drive to meet targets make him a standout team member. James brings his high energy and positive attitude to every project, making him an invaluable asset to the Rebel Lion Advertising team.
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At Rebel Lion Advertising, we believe that client relationships should transcend mere transactions. They should be rooted in trust, openness, and a shared vision for success. Shane embodies this philosophy. As our Partnerships Director, Shane champions the creation of strong, meaningful partnerships that provide a foundation for mutual growth. With a keen commercial acumen, he has forged and nurtured relationships with some of the UK's fastest-growing brands. Shane's operational prowess ensures that even the most intricate strategies are distilled into clear, actionable plans that every team member can grasp. Having worked alongside Matt for over seven years, Shane's role is pivotal in the operational landscape of Rebel Lion. Both he and Matt are Experian accredited, specialising in media planning and buying, ensuring that our strategies are not just innovative but also effective.
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