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ST JOSEPH'S HOSPITAL .

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REACH
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PROJECT OVERVIEW .

St Joseph’s Hospital stands at a pivotal moment in its journey, poised to redefine private healthcare in South Wales. Despite offering exceptional specialised care across multiple disciplines, St Joseph’s faces significant challenges in brand awareness and market penetration. There are persistent misconceptions about the hospital’s identity and services, which hinder its ability to attract a broader clientele.

Focusing on delivering excellent, personable service bolstered by state-of-the-art technology, St Joseph’s has a unique opportunity to attract a new segment of self-pay clients, due to the impact of long NHS waiting lists. The challenge lies in effectively communicating the hospital’s value proposition to this audience.

Well-positioned to become a leader in private healthcare, St Joseph’s must overcome significant barriers in brand awareness and market recognition to achieve this status. By utilising Experian data, we identified key geographic areas in South Wales where potential patients are most likely to reside, ensuring location-effective targeting. Additionally, leveraging insights into local media consumption habits allowed us to tailor our media strategy, ensuring that we reach our audience through their preferred channels.

To address these challenges, we implemented a comprehensive awareness campaign, seamlessly integrating various marketing strategies to maximise reach and engagement across multiple platforms.

DELIVERABLES .

To effectively address the challenges faced by St Joseph’s Hospital, we executed a comprehensive and all-encompassing awareness campaign. This campaign seamlessly integrated digital advertising, out-of-home placements, local newspapers, magazines, Royal Mail door drops, and radio advertisements. By strategically combining these diverse marketing channels, we ensured maximum reach and engagement across South Wales, effectively communicating the hospital’s value proposition to the target audience.

THE OUTCOME .

The effectiveness of our comprehensive campaign for St Joseph’s Hospital is clearly demonstrated through the remarkable results achieved. By utilising a diverse range of marketing channels, we generated a total of 1.7M impressions. This includes a significant number of appointments booked, forms submitted, and contact forms sent.

Our strategic media planning and execution led to a substantial increase in patient engagement, with an exceptionally low cost per acquisition. The estimated revenue generated from a fraction of these conversions underscores the financial impact of our efforts, showcasing an extraordinary return on investment. This impressive ROI highlights the value of Rebel Lion’s expertise in maximising both engagement and profitability for our clients. The campaign’s success is a testament to our meticulous planning and execution, ensuring that St Joseph’s Hospital is well-positioned to lead in private healthcare in South Wales.

DELIVERY TEAM .

DIGITAL MARKETING MANAGER

DANIEL BARNARD

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DIGITAL ACCOUNT EXECUTIVE

RACHAEL CROOKE

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CONTENT PRODUCER

DAN JONES

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PARTNERSHIPS DIRECTOR

Shane Keech ACIM

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