
Semaphore Display
COMPANY
Semaphore
CATEGORY
Sales consultancy, video
DATE
The Brand - Semaphore
Established in 1985, Semaphore started life as a small graphics production house covering screen printing, photographic printing, dry mounting, and sign writing. Since Semaphore’s inception, it has continually invested and developed its production processes to include the latest technology, and today employs 16 full-time members of staff, operating from a 10,000sq ft factory in Cardiff.
The in-house Semaphore design team work with their clients – and Rebel Lion! – to provide creative to the highest standards. The production team's knowledge and capabilities cover a wide range of digital large format printing, from signage, exhibitions and portable display systems to banners, vinyls, vehicle graphics, retail design and digital engagements. Semaphore acts as a bridge between client brand communications and their target audience.

The brief
We were commissioned to create a brand awareness video for Semaphore, so that they could demonstrate their passion for getting the job done.
No matter the format, location, size, geography, or deadline, Semaphore carry everything out with the most extraordinary expertise.


What did we do differently?
We didn’t want to focus purely on the practical abilities of Semaphore, we wanted to concentrate on what sets them apart from the other players in the market: passion.
The passion to deliver to their clients exacting standards, at all times of the day or night. It’s the emotions that drive our connections. If you’d like to drive your own brand’s connections through emotions, then please get in touch.
Growth strategy
We are also developing and implementing a bespoke brand growth strategy, creating a new sales process that will allow Semaphore to scale locally, regionally and nationally.
Christian Williams, Operations Director at Semaphore Display, said: “Working with Matt and the team at Rebel Lion Advertising is not only seamless because of the closeness of our relationship, but more importantly, the value and insight they bring are tremendously useful. We’ve also just worked with them on a brand film to bring our story to life, and feel we’ve come on leaps and bounds with our own marketing”.