Plantasia Tropical Zoo :
Giants Of The Past
PROJECT OVERVIEW .
Working with the team at Plantasia Tropical Zoo has always been a pleasure, and the Giants of the Past project was no different.
The exhibition invites visitors to step into a prehistoric world where massive creatures roamed the planet. Look up to discover the life-size replica of Sarcosuchus Imperator, the largest ever crocodile, looming over the watering-hole pond where Koi Carp swim below.
Our goal was to create visually striking and immersive content that captured the grandeur and essence of these prehistoric creatures, compelling audiences to visit the exhibition and therefore, driving ticket sales.
DELIVERABLES .
To achieve this, we delivered a comprehensive suite of creative assets, including:
- A series of video content tailored for various platforms, such as a 60-second website video, 30-second ads for social media, and shorter teaser videos.
- Custom photography showcasing the life-size replicas alongside visitors, designed for use on Plantasia's website and social media channels.
- An out-of-home advertising campaign, including 48-sheet billboards, interactive 6-sheet billboards with QR codes, and A1 posters, strategically placed across Cardiff and Swansea stations to maximise visibility and engagement.
THE VIDEO.
THE OUTCOME .
Our collaboration with Plantasia was a creatively fulfilling project. As Vikky David, one of our Hybrid Creatvies noted,
“Designing for Plantasia was such a fun experience. The team had such a grand vision of how they wanted the exhibition to look, allowing a lot of creative freedom to play with a range of ideas! This has been one of my favourites so far; I was able to utilise my illustration and design skills and let them run free to match Plantasia’s vision – thankfully with great success.”
We’ve effectively captured the attention of the target audience, helping to drive substantial ticket sales for the attraction. The visually compelling content and strategic placement of both digital and out-of-home advertising communicated the grandeur of the “Giants of the Past” exhibition, leading to a significant increase in footfall.
DELIVERY TEAM .
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Alfie Bishop
Junior Motion Designer
Alfie joins us with 1.5 years of industry experience and has had the opportunity to work with prominent companies such as Nextbase, Smoothskin, and Dyson. He has also collaborated with Gfuel and various online streamers and YouTubers. Alfie specialises in Cinema4D and After Effects, bringing a blend of technical skill and creative flair to his projects. When he's not crafting show-stopping visuals, Alfie enjoys playing football and learning new songs on the piano and guitar.
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Vikky David
Hybrid Creative
Vikky's journey in graphic art is like a kaleidoscope – ever-changing, always surprising. With a keen eye for detail and a passion for storytelling through design, she’s mastered the art of communicating brand stories in visually stunning ways. Think of her as a creative alchemist who transforms basic concepts into gold!
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DAN JONES
SENIOR CONTENT PRODUCER
Dan is more than just a Content Producer; he's a visual storyteller. With a portfolio boasting collaborations with Mentor A Busness, Tiger Fuel, Cardiff City, Bit58, and Sony, Dan's prowess in videography and photography is evident. His meticulous attention to composition, color, and edit sets him apart. An avid outdoor enthusiast, his drone captures breathtaking landscapes, making his Instagram feed a visual treat reminiscent of a National Geographic gallery.
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JAMES ALLOWAY ACIM
BUSINESS DEVELOPMENT DIRECTOR
James joined our team in June 2023 as our Business Development Manager. With an impressive 11 years of experience in digital marketing and a Masters degree in Media, James is a true expert in his field. His exceptional work ethic and relentless drive to meet targets make him a standout team member. James brings his high energy and positive attitude to every project, making him an invaluable asset to the Rebel Lion Advertising team.
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