When the legendary Sir Paul McCartney announced his Got Back tour, set to arrive at The O2 this December, Rebel Lion Advertising was chosen by Marshall Arts to lead an exciting and high-profile promotional campaign. Our goal was to generate massive buzz and drive ticket sales for one of the most talked-about events of the year.
With a bold takeover of Central London’s iconic Outernet outside Tottenham Court Road Station, we created a high-impact activation that demanded attention. Cameras rolling, drones buzzing, and custom visuals illuminating the space, this activation turned heads and showcased Rebel Lion’s media expertise.
The result? A campaign that not only made waves but demonstrated our leadership in media planning, creative execution, and delivering results.
Our comprehensive campaign centred around several high-impact deliverables designed to captivate and engage:
High-Impact Media Activation:
We secured a full-scale takeover of the Outernet, one of Central London’s most iconic digital display spaces, strategically located outside Tottenham Court Road Station. This premium location ensured millions of views from a diverse, high-traffic audience, positioning the Got Back tour front and centre in the cultural heartbeat of the city.
Custom Video and Animation:
We conceptualised, designed, and produced bespoke video content and animations tailored specifically for the Outernet’s state-of-the-art digital screen. These dynamic visuals combined Paul McCartney’s legendary status with innovative animation, creating a powerful and memorable visual experience that drew eyes from every angle.
Drone and Camera Filming:
To amplify the campaign’s reach beyond the physical location, we captured the Outernet activation through drone and high-definition camera footage. These striking visuals were shared across social media platforms, further expanding the campaign’s impact and engaging both local and global audiences.
Expert Media Planning and Buying:
Securing such a prestigious and high-traffic location showcased our top-tier media planning and buying expertise. By placing the campaign in the heart of London, we ensured the tour was front and centre for millions of potential fans.
The results of this campaign were staggering. Paul McCartney’s Got Back tour quickly became the must-see event of the year, with every December show at The O2 selling out. The Outernet activation generated an impressive 2.2 million impacts, making it one of the most talked-about campaigns of the season.
The combination of cutting-edge video and animation, delivered on one of London’s most prominent digital screens, captured the imagination of Londoners and visitors alike.
Our execution not only delivered on our client’s goals but also demonstrated our capability to orchestrate large-scale, high-visibility campaigns that drive tangible results. This project solidified our standing as leaders in media planning and buying, creative execution, and campaign strategy within the entertainment marketing space.
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Eugene was an integral member of the inaugural cohort at our Resistance Academy. His next-level videography skills have consistently impressed us, and he has excelled from day one. Eugene has truly earned his mane, and we are thrilled to welcome him as our new Content Producer. He'll also be working as part of the Resistance Agency, the creative agency run by Gen Z, for Gen Z.
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Alfie joins us with 1.5 years of industry experience and has had the opportunity to work with prominent companies such as Nextbase, Smoothskin, and Dyson. He has also collaborated with Gfuel and various online streamers and YouTubers. Alfie specialises in Cinema4D and After Effects, bringing a blend of technical skill and creative flair to his projects. When he's not crafting show-stopping visuals, Alfie enjoys playing football and learning new songs on the piano and guitar.
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Dan is more than just a Content Producer; he's a visual storyteller. With a portfolio boasting collaborations with Mentor A Busness, Tiger Fuel, Cardiff City, Bit58, and Sony, Dan's prowess in videography and photography is evident. His meticulous attention to composition, color, and edit sets him apart. An avid outdoor enthusiast, his drone captures breathtaking landscapes, making his Instagram feed a visual treat reminiscent of a National Geographic gallery.
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Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, alongside Jamie, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
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At Rebel Lion Advertising, we believe that client relationships should transcend mere transactions. They should be rooted in trust, openness, and a shared vision for success. Shane embodies this philosophy. As our Partnerships Director, Shane champions the creation of strong, meaningful partnerships that provide a foundation for mutual growth. With a keen commercial acumen, he has forged and nurtured relationships with some of the UK's fastest-growing brands. Shane's operational prowess ensures that even the most intricate strategies are distilled into clear, actionable plans that every team member can grasp. Having worked alongside Matt for over seven years, Shane's role is pivotal in the operational landscape of Rebel Lion. Both he and Matt are Experian accredited, specialising in media planning and buying, ensuring that our strategies are not just innovative but also effective.
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