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SIR Paul mccartney.

PROJECT OVERVIEW.

When the legendary Sir Paul McCartney announced his Got Back tour, set to arrive at The O2 this December, Rebel Lion Advertising was chosen by Marshall Arts to lead an exciting and high-profile promotional campaign. Our goal was to generate massive buzz and drive ticket sales for one of the most talked-about events of the year.

With a bold takeover of Central London’s iconic Outernet outside Tottenham Court Road Station, we created a high-impact activation that demanded attention. Cameras rolling, drones buzzing, and custom visuals illuminating the space, this activation turned heads and showcased Rebel Lion’s media expertise.

The result? A campaign that not only made waves but demonstrated our leadership in media planning, creative execution, and delivering results.

DELIVERABLES.

Our comprehensive campaign centred around several high-impact deliverables designed to captivate and engage:

High-Impact Media Activation:

We secured a full-scale takeover of the Outernet, one of Central London’s most iconic digital display spaces, strategically located outside Tottenham Court Road Station. This premium location ensured millions of views from a diverse, high-traffic audience, positioning the Got Back tour front and centre in the cultural heartbeat of the city.

Custom Video and Animation:

We conceptualised, designed, and produced bespoke video content and animations tailored specifically for the Outernet’s state-of-the-art digital screen. These dynamic visuals combined Paul McCartney’s legendary status with innovative animation, creating a powerful and memorable visual experience that drew eyes from every angle.

Drone and Camera Filming:

To amplify the campaign’s reach beyond the physical location, we captured the Outernet activation through drone and high-definition camera footage. These striking visuals were shared across social media platforms, further expanding the campaign’s impact and engaging both local and global audiences.

Expert Media Planning and Buying:

Securing such a prestigious and high-traffic location showcased our top-tier media planning and buying expertise. By placing the campaign in the heart of London, we ensured the tour was front and centre for millions of potential fans.

THE VIDEO.

THE OUTCOME .

The results of this campaign were staggering. Paul McCartney’s Got Back tour quickly became the must-see event of the year, with every December show at The O2 selling out. The Outernet activation generated an impressive 2.2 million impacts, making it one of the most talked-about campaigns of the season.

The combination of cutting-edge video and animation, delivered on one of London’s most prominent digital screens, captured the imagination of Londoners and visitors alike.

Our execution not only delivered on our client’s goals but also demonstrated our capability to orchestrate large-scale, high-visibility campaigns that drive tangible results. This project solidified our standing as leaders in media planning and buying, creative execution, and campaign strategy within the entertainment marketing space.

DELIVERY TEAM .

Rebel Lion Advertising
Content Producer

Eugene Teo

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Junior Motion Designer

Alfie Bishop

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SENIOR CONTENT PRODUCER

DAN JONES

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ART DIRECTOR

NICK HUTCHINSON MCIM

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PARTNERSHIPS DIRECTOR

Shane Keech ACIM

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