Nude Health wanted to enhance brand visibility, engagement, and conversions through a strategic, multi-platform advertising campaign executed across Google, Meta, and Taboola. The campaign utilised a mix of ad formats, including reels, carousels, and static ads, featuring various creatives such as on-brand content, product showcases, and customer testimonials.
Middle-of-funnel strategies were employed for audience retargeting and encouraging purchases, while Meta’s algorithms targeted a broad audience. Google keyword match types—broad, phrase, and exact—were used to reach a diverse audience. Additionally, an ad with user-generated content from an influencer was created to appeal to the target demographic.
We executed a detailed and strategic multi-platform advertising campaign designed to maximise brand visibility, engagement, and conversions. Our approach included crafting and deploying a range of ad formats and creatives tailored to resonate with their target audience. The campaign leveraged advanced targeting algorithms and comprehensive keyword strategies to ensure optimal reach and impact.
The campaign delivered impressive results, significantly enhancing Nude Health’s online presence and customer engagement. Meta ads achieved notable impressions and reach, driving substantial click-throughs with an efficient cost-per-click. Similarly, Google ads performed strongly, generating high impressions and a considerable number of clicks.
This multi-platform approach, utilising varied ad formats and precise targeting, effectively demonstrated the success of our strategy in meeting Nude Health’s marketing objectives. We look forward to continuing to develop innovative strategies to drive further success and growth for Nude Health. Watch this space.
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Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.
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Dan is more than just a Content Producer; he's a visual storyteller. With a portfolio boasting collaborations with Mentor A Busness, Tiger Fuel, Cardiff City, Bit58, and Sony, Dan's prowess in videography and photography is evident. His meticulous attention to composition, color, and edit sets him apart. An avid outdoor enthusiast, his drone captures breathtaking landscapes, making his Instagram feed a visual treat reminiscent of a National Geographic gallery.
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