NORTON MOTORCYCLES .
PROJECT OVERVIEW .
To establish Norton as a dominant force in the premium e-commerce apparel market by leveraging its 125-year-old legacy, identifying market opportunities, and crafting a highly targeted brand strategy that resonates with current and potential customers.
Partnering with us at Rebel Lion Advertising, the aim was to carve out a significant space for Norton, ensuring its apparel line not only enters the market but becomes a market leader. Our approach was holistic, focusing on understanding consumer behaviours, analysing competitors, and crafting a strategy that reflects Norton’s rich heritage while setting new industry standards.
DELIVERABLES .
High-Quality Photoshoots & Cinematic Video Production: We orchestrated both in-studio and on-location shoots to capture the essence of Norton’s new apparel line. This included:
- Hero Cinematic Brand/Product Videos
- Short-Form Content
- Static Product Images
Digital Advertising Strategy: We established and configured ad accounts across Google Ads, Facebook, and Instagram to ensure a robust digital presence. We utilised Experian’s Strategy Segments to create deeply targeted campaigns that resonate with the specific preferences, behaviours, and motivations of Norton’s audience.
- Platform Configuration
- Experian Mosaic Targeting
THE OUTCOME .
The partnership between Norton Motorcycles and Rebel Lion Advertising is an ongoing endeavour, with continuous efforts to refine and enhance the brand’s position in the market. By embracing Norton’s 125-year heritage and aligning it with modern market demands, we’ve laid a strong foundation for Norton’s apparel line to not just occupy a space in the premium e-commerce market but to dominate it. The strategic insights and targeted campaigns have already shown promising engagement, setting the stage for long-term success.
DELIVERY TEAM .
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Oliver Moktar
Head of Digital
With over six years of expertise in media buying and digital performance, Oliver Moktar brings a wealth of experience to Rebel Lion Advertising. Armed with a degree in Politics & Communication, Oliver began his career as a graduate, managing radio and print media buys. His journey soon led him to specialise in Paid Social and PPC, where he played a pivotal role in numerous high-impact campaigns for UK government clients, including the Department for Transport, Home Office, Birmingham Commonwealth Games 2022, and Gamble Aware. His experience extends beyond media buying to encompass technical implementation and creative consultancy, with a strong emphasis on audience engagement and experience.
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DANIEL BARNARD
DIGITAL MARKETING MANAGER
Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.
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Vikky David
Hybrid Creative
Vikky's journey in graphic art is like a kaleidoscope – ever-changing, always surprising. With a keen eye for detail and a passion for storytelling through design, she’s mastered the art of communicating brand stories in visually stunning ways. Think of her as a creative alchemist who transforms basic concepts into gold!
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DAN JONES
SENIOR CONTENT PRODUCER
Dan is more than just a Content Producer; he's a visual storyteller. With a portfolio boasting collaborations with Mentor A Busness, Tiger Fuel, Cardiff City, Bit58, and Sony, Dan's prowess in videography and photography is evident. His meticulous attention to composition, color, and edit sets him apart. An avid outdoor enthusiast, his drone captures breathtaking landscapes, making his Instagram feed a visual treat reminiscent of a National Geographic gallery.
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JAMIE HIBBARD MCIM
Chief Strategy Officer
Jamie's journey in the creative realm began at the age of 14, and he's been telling stories professionally for over 30 years. With a rich background as an editor, senior editor, content director, and now Creative Director, Jamie brings a wealth of experience to Rebel Lion Advertising. His expertise lies in creative and brand strategy, and he excels in crafting narratives that resonate with specific audiences. Leading the creative direction for all our clients, including Tiger Fuel, CodeBeam, Cardiff City, Bit58, Mrs Buckét, Sony, KIA, Marshall Arts, and many more, Jamie ensures that every brand's story is told with purpose at Rebel Lion.
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