MON MOTORS .
PROJECT OVERVIEW .
Mon Motors tasked us with promoting the new Volvo EX30, an innovative electric SUV, by driving potential customers to sign up for a test drive. Our mission? To generate interest and bookings for test drives in Abergavenny and the surrounding areas.
Our Digital Team launched a targeted campaign tailored to engage audiences within a 20km radius on Meta and a 20-mile radius on Google. On Facebook, we specifically targeted individuals aged 18+ located in or around Abergavenny. On Google, we targeted individuals who are either currently in or regularly visit Abergavenny and its surrounding areas, focusing on those interested in Volvo or looking to purchase an electric SUV.
By leveraging precise targeting and tailored messaging, we aimed to maximise sign-ups for test drives, ensuring broad appeal and high engagement within the local community.
DELIVERABLES .
The Meta campaigns were designed with a lead generation objective, utilising a form on the landing page where users could enter their information to book a test drive for the Volvo EX30. We created two ad sets: one featuring Reels and the other using Carousel creatives. This segmentation allowed us to adjust spending according to each ad set’s daily budget while assessing creative performance.
The Google Search campaigns utilised dynamic ads that displayed different variations of headlines, descriptions, and site links to maximise engagement and performance. We employed a variety of keyword match types (broad match, phrase match, and exact match) to find the optimal balance between high-competition and lower-volume keywords.
- Lead Generation Campaigns
- Performance Assessment
- Digital Advertising
- Keyword Strategy
THE OUTCOME .
The campaign for Mon Motors achieved significant success, with Google Search campaigns demonstrating particularly strong performance. Our strategic focus on high-performing keywords led to increased clicks and conversions. The Google Search Leads campaign, in particular, stood out with impressive conversion rates and engagement.
To optimise our budget, we concentrated our efforts on Google campaigns. Nevertheless, Facebook proved to be an effective platform, achieving the highest reach and engagement, far exceeding Instagram. While Reels generated leads, Carousel ads contributed to greater overall visibility through higher impressions, showcasing the effectiveness of diverse creative formats.
DELIVERY TEAM .
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DANIEL BARNARD
DIGITAL MARKETING MANAGER
Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.
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JAMES ALLOWAY ACIM
BUSINESS DEVELOPMENT DIRECTOR
James joined our team in June 2023 as our Business Development Manager. With an impressive 11 years of experience in digital marketing and a Masters degree in Media, James is a true expert in his field. His exceptional work ethic and relentless drive to meet targets make him a standout team member. James brings his high energy and positive attitude to every project, making him an invaluable asset to the Rebel Lion Advertising team.
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