LOYAL .
PROJECT OVERVIEW .
Loyal, an up-and-coming Vodka brand, is poised to make a significant impact across South Wales and beyond. Our aim was to establish a robust and cohesive brand identity, covering every touchpoint to ensure a consistent and memorable customer experience.
DELIVERABLES .
By focusing on core logo design, a detailed social media strategy, engaging brand videos, a comprehensive e-commerce website, and meticulously crafted marketing materials, we aimed to position Loyal Vodka as a standout player in the competitive spirits market.
- Full brand design including logos and comprehensive brand guidelines.
- Detailed social media strategy.
- Brochure copy writing and design.
- Full e-commerce website design and build.
- Brand videos.
THE OUTCOME .
Through strategic planning and creative execution, we have laid the foundation for Loyal to captivate its target audience and expand its reach. This case study showcases the innovative steps we took to bring the Loyal brand to life, demonstrating our expertise in brand creation and our commitment to delivering exceptional results.
As we eagerly anticipate the launch of Loyal, we are excited to witness the brand’s journey and its potential to become a household name in South Wales and beyond.
DELIVERY TEAM .
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Vikky David
Hybrid Creative
Vikky's journey in graphic art is like a kaleidoscope – ever-changing, always surprising. With a keen eye for detail and a passion for storytelling through design, she’s mastered the art of communicating brand stories in visually stunning ways. Think of her as a creative alchemist who transforms basic concepts into gold!
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NICK HUTCHINSON MCIM
ART DIRECTOR
Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, alongside Jamie, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
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JAMIE HIBBARD MCIM
Chief Strategy Officer
Jamie's journey in the creative realm began at the age of 14, and he's been telling stories professionally for over 30 years. With a rich background as an editor, senior editor, content director, and now Creative Director, Jamie brings a wealth of experience to Rebel Lion Advertising. His expertise lies in creative and brand strategy, and he excels in crafting narratives that resonate with specific audiences. Leading the creative direction for all our clients, including Tiger Fuel, CodeBeam, Cardiff City, Bit58, Mrs Buckét, Sony, KIA, Marshall Arts, and many more, Jamie ensures that every brand's story is told with purpose at Rebel Lion.
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