PROJECT OVERVIEW .

The primary goal of this project was to encourage learners to develop their Welsh language skills while undertaking an apprenticeship with ITEC. By showcasing how Welsh was used every day in the workplace, the project reinforced the importance of language proficiency and supported the Welsh Government’s Cymraeg 2050 initiative, which aims to reach one million Welsh speakers.

The video highlighted real-life examples of how Welsh was integrated into daily work activities, illustrating its value within a modern, dynamic workplace environment.

ITEC’s dedication to supporting the Welsh Government’s initiative was prominently featured, positioning the apprenticeship as not only a career-enhancing opportunity but also a commitment to preserving and promoting the Welsh language.

The video incorporated engaging motion graphics that effectively explained and enhanced the voiceover content. This visual approach made the language’s relevance accessible and appealing to a broad audience.

THE VIDEO.

THE feedback.

DELIVERY TEAM .

ART DIRECTOR

NICK HUTCHINSON MCIM

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