ITEC .

The Meta campaign was designed with a lead generation objective, employing instant lead forms that allowed users to enter their information directly within Facebook or Instagram, eliminating the need to navigate away from the platform. The campaign featured two carousel ads, each with distinct creative and messaging. A single budget was shared between these ads, enabling Meta to allocate spend to the higher-performing ad.

For the Google Search campaign, dynamic search ads were utilised to enhance engagement and performance. These ads featured variations in headlines, descriptions, and site links to better match user search terms. Multiple ad variations were displayed across search results, ensuring optimal relevance and engagement. A comprehensive range of both general and specific keywords was employed to capture impressions from a broad spectrum of relevant search terms, while also capitalising on lower competition keywords.