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ITEC .

impressions
0
clicks
0
average cost per click
£ 0

PROJECT OVERVIEW .

DELIVERABLES .

The Meta campaign was designed with a lead generation objective, employing instant lead forms that allowed users to enter their information directly within Facebook or Instagram, eliminating the need to navigate away from the platform. The campaign featured two carousel ads, each with distinct creative and messaging. A single budget was shared between these ads, enabling Meta to allocate spend to the higher-performing ad.

For the Google Search campaign, dynamic search ads were utilised to enhance engagement and performance. These ads featured variations in headlines, descriptions, and site links to better match user search terms. Multiple ad variations were displayed across search results, ensuring optimal relevance and engagement. A comprehensive range of both general and specific keywords was employed to capture impressions from a broad spectrum of relevant search terms, while also capitalising on lower competition keywords.

THE OUTCOME .

The campaign effectively reached and engaged the target audience, capturing valuable leads for ITEC. On Meta, the 35-44 age range generated the most leads, with women accounting for the majority. Both Facebook and Instagram performed equally well, and ads with detailed role information saw higher engagement. On Google, the keyword “full-time jobs” had the highest conversions despite higher costs, and the campaign achieved an impressive 7.79% CTR and a 53.11% top-of-page rate, outperforming competitors. These insights underscore the importance of detailed ad copy and effective keyword targeting, providing valuable data for future campaigns.

DELIVERY TEAM .

DIGITAL MARKETING MANAGER

DANIEL BARNARD

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DIGITAL ACCOUNT EXECUTIVE

RACHAEL CROOKE

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DIRECTOR OF PEOPLE & CULTURE

AARON CORRIA ACIM

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