HUEL .

The deliverables for this campaign were designed to capture the essence of Huel RTD’s premium and adventurous nature. We developed a visual concept that combined a glossy, cinematic approach with grounded, real-world settings. Our production involved a nimble crew navigating challenging terrains such as hills, jagged mountains, and waterfalls, ensuring the adventurous theme was authentically portrayed. To maintain brand consistency, we aligned the messaging and font pack with Huel’s robust branding. The final assets included a series of high-performing, data-driven YouTube advertisements targeting aspirational highflyers in both the UK and USA, focusing on individuals passionate about health, fitness, and pushing their limits.