We partnered with Glamorgan Cricket to boost ticket sales for the highly anticipated England v Pakistan international cricket match. Our objective was to create an engaging campaign that would sell tickets and enhance the overall fan experience and solidify Glamorgan Cricket’s brand presence.
The main focus of the campaign was on digital advertising through Google Ads across multiple ad types, targeting specific geographical locations to reach the desired audience effectively.
The campaign’s deliverables were made up of a comprehensive multi-channel advertising strategy. We launched a digital campaign using leveraging Google Search, Display, and YouTube ads to target cricket fans in Cardiff, Newport, Swansea, Bristol, Herefordshire, and Gloucestershire. This digital push was complemented by traditional media advertising through DAX Radio and Sky AdSmart, ensuring a broad reach.
The campaign was a huge success, with all tickets selling out and a remarkable ROI of 1921%. The campaign outperformed competitors like viagogo.co.uk and seatsnet.com in terms of top-of-page rate and impression share. These comprehensive efforts ensured that Glamorgan Cricket not only sold out its tickets but also strengthened its brand presence as a premier destination for international cricket in Wales.
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Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, alongside Jamie, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
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James joined our team in June 2023 as our Business Development Manager. With an impressive 11 years of experience in digital marketing and a Masters degree in Media, James is a true expert in his field. His exceptional work ethic and relentless drive to meet targets make him a standout team member. James brings his high energy and positive attitude to every project, making him an invaluable asset to the Rebel Lion Advertising team.
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