TICKETS SOLD OUT
0
ROI
0 %

PROJECT OVERVIEW .

We partnered with Glamorgan Cricket to boost ticket sales for the highly anticipated England v Pakistan international cricket match. Our objective was to create an engaging campaign that would sell tickets and enhance the overall fan experience and solidify Glamorgan Cricket’s brand presence. 

The main focus of the campaign was on digital advertising through Google Ads across multiple ad types, targeting specific geographical locations to reach the desired audience effectively.

DELIVERABLES .

The campaign’s deliverables were made up of a comprehensive multi-channel advertising strategy. We launched a digital campaign using leveraging Google Search, Display, and YouTube ads to target cricket fans in Cardiff, Newport, Swansea, Bristol, Herefordshire, and Gloucestershire. This digital push was complemented by traditional media advertising through DAX Radio and Sky AdSmart, ensuring a broad reach.

THE VIDEO.

THE OUTCOME .

The campaign was a huge success, with all tickets selling out and a remarkable ROI of 1921%. The campaign outperformed competitors like viagogo.co.uk and seatsnet.com in terms of top-of-page rate and impression share. These comprehensive efforts ensured that Glamorgan Cricket not only sold out its tickets but also strengthened its brand presence as a premier destination for international cricket in Wales.

DELIVERY TEAM .

ART DIRECTOR

NICK HUTCHINSON MCIM

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BUSINESS DEVELOPMENT DIRECTOR

JAMES ALLOWAY ACIM

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