Glamorgan Cricket .
PROJECT OVERVIEW .
Rebel Lion Advertising has partnered with Glamorgan Cricket on several successful campaigns, helping to drive awareness and attendance for major fixtures at Sophia Gardens. Most recently, we were tasked with promoting two highly anticipated international matches:
- England v West Indies
- England v South Africa
With these prestigious events returning to the Welsh capital for the first time in 3 & 6 years, our goal was to ensure maximum visibility and engagement across key audiences. Through a data-driven media planning and buying strategy, we crafted a multi-channel campaign designed to reach cricket fans, families, and casual spectators within a 1-hour drive of Cardiff.
DELIVERABLES .
To ensure widespread reach and engagement, we deployed a multi-channel advertising strategy incorporating both digital and traditional media:
Digital Ads – Highly targeted digital campaigns designed to reach cricket fans, families, and sports enthusiasts.
Television Ad – 30″ commercials aired via Sky AdSmart, ensuring precise audience targeting within a one-hour drive of Glamorgan Cricket.
Radio Ad – 30″ adverts served across DAX (Global Digital Audio Exchange), targeting key audiences via DAB, mobile, desktop, tablet, and smart speakers.
Out-of-Home (OOH) D48 Sheets – Large-format roadside billboards placed in high-footfall areas.
MIXR Screens – Vertical TV placements in pubs, engaging fans in relevant environments.
AUDIENCE TARGETING & SEGMENTATION .
Our campaign was built on detailed audience segmentation and targeting to ensure messaging reached the most relevant potential attendees. Using data insights from Experian, we focused on key demographics such as families, sports enthusiasts, and casual cricket fans, as well as geo-targeting individuals within a one-hour drive of Cardiff. This approach allowed us to tailor messaging and creative assets effectively across all platforms, ensuring higher engagement and conversion rates.
THE VIDEO.
THE OUTCOME .
Our data-driven media strategy ensured that every advertising channel was optimised for maximum impact. By using precise audience segmentation and geo-targeting, we positioned Glamorgan Cricket’s international fixtures in front of high-intent audiences, driving strong ticket sales and engagement.
Increased ticket sales for both England v West Indies and England v South Africa.
High engagement rates across digital, TV, and radio platforms.
Strategic media placements that delivered maximum ROI on Glamorgan Cricket’s marketing spend.
At Rebel Lion Advertising, our approach to media planning and buying is always rooted in data, ensuring every campaign is optimised for performance. Whether it’s Out-of-Home, Digital, TV, or Audio advertising, we deliver real results that drive audience engagement and revenue growth.
If you’re looking for a marketing agency in Cardiff that understands how to craft campaigns that truly deliver, get in touch with Rebel Lion Advertising today.
DELIVERY TEAM .
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Oliver Moktar
Head of Digital
With over six years of expertise in media buying and digital performance, Oliver Moktar brings a wealth of experience to Rebel Lion Advertising. Armed with a degree in Politics & Communication, Oliver began his career as a graduate, managing radio and print media buys. His journey soon led him to specialise in Paid Social and PPC, where he played a pivotal role in numerous high-impact campaigns for UK government clients, including the Department for Transport, Home Office, Birmingham Commonwealth Games 2022, and Gamble Aware. His experience extends beyond media buying to encompass technical implementation and creative consultancy, with a strong emphasis on audience engagement and experience.
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Joe Cook
Hybrid Creative
With blended experience in social media management and graphic design, Joe understands the qualities that contribute towards making great content and can capitalise on them. The majority of Joe's past work has been involved in sports, working with several teams across the country to create beautiful content that drives engagement. Joe brings an eye for detail to Rebel Lion, ensuring that audiences interact with meaningful content that leaves a lasting impression.
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Alfie Bishop
Junior Motion Designer
Alfie joins us with 1.5 years of industry experience and has had the opportunity to work with prominent companies such as Nextbase, Smoothskin, and Dyson. He has also collaborated with Gfuel and various online streamers and YouTubers. Alfie specialises in Cinema4D and After Effects, bringing a blend of technical skill and creative flair to his projects. When he's not crafting show-stopping visuals, Alfie enjoys playing football and learning new songs on the piano and guitar.
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Shane Keech ACIM
PARTNERSHIPS DIRECTOR
At Rebel Lion Advertising, we believe that client relationships should transcend mere transactions. They should be rooted in trust, openness, and a shared vision for success. Shane embodies this philosophy. As our Partnerships Director, Shane champions the creation of strong, meaningful partnerships that provide a foundation for mutual growth. With a keen commercial acumen, he has forged and nurtured relationships with some of the UK's fastest-growing brands. Shane's operational prowess ensures that even the most intricate strategies are distilled into clear, actionable plans that every team member can grasp. Having worked alongside Matt for over seven years, Shane's role is pivotal in the operational landscape of Rebel Lion. Both he and Matt are Experian accredited, specialising in media planning and buying, ensuring that our strategies are not just innovative but also effective.
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