PROJECT OVERVIEW.

G&L Staircases, a bespoke staircase manufacturer known for its craftsmanship and attention to detail, approached us for a comprehensive brand refresh and the creation of two new sub-brands: G&L Signature and G&L Group.

The project aimed to unify the company’s brand identity, enhancing its visual presence and marketing materials to reflect the quality and expertise synonymous with its work.

Our team delivered a cohesive and engaging suite of brand assets that elevated G&L Staircases’ positioning within the industry.

DELIVERABLES.

To bring the new brand identity to life and ensure consistency across all touchpoints, we delivered a comprehensive suite of assets, including:

Brand Refresh:

We revitalised the main brand identity of G&L Staircases, ensuring it aligned with the company’s ethos of premium quality and craftsmanship.

Brand Creation:

Developed the visual identities and brand strategies for the new sub-brands—G&L Signature and G&L Group—each with a distinctive, yet cohesive, look and feel that supports the main brand.

Corporate Stationery & Assets:

  • Email Signatures
  • Social Media Banners
  • Business Cards
  • Letterhead

Brand Guidelines:

Comprehensive guidelines detailing brand usage across digital and print media to maintain consistency

Brand Reveal Video:

Produced a captivating brand reveal video for social media, introducing the refreshed identity and new sub-brands, designed to engage and captivate their target audience.

THE VIDEO.

THE OUTCOME .

The brand refresh and development of G&L’s sub-brands have successfully positioned G&L Staircases as a market leader within the bespoke staircase industry.

The new brand assets and social media content have generated positive engagement, reinforcing G&L’s reputation for quality and innovation.

The implementation of clear brand guidelines has ensured consistency across all touch points, while the reveal video gained traction online, drawing attention to the new phase of the company’s journey.

DELIVERY TEAM .

PARTNERSHIPS DIRECTOR

Shane Keech ACIM

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