Building on the triumph of our debut collaboration in 2023, we were tasked by the Football Association of Wales with enhancing the visibility and excitement of the JD Welsh Cup Final featuring Connah’s Quay Nomads and The New Saints, and the Bute Energy Welsh Cup finals involving Wrexham and Cardiff City.
This year we turned our attention to Newport and the dynamic landscape of South Wales. Our debut in the city took the form of a remarkable giant mural, marking the start of a series of guerrilla marketing initiatives. Located near the Royal Gwent Hospital, this 30-metre graffiti masterpiece pays tribute to the upcoming JD Welsh Cup and Bute Energy Welsh Cup finals at Rodney Parade.
In our comprehensive campaign for the JD Welsh Cup and Bute Energy Welsh Cup finals, we employed a range of strategic deliverables to maximise audience reach and engagement. These included digital and traditional media tactics that were creatively integrated into iconic local landmarks and digital platforms, ensuring a broad yet targeted approach that resonated deeply with fans.
The innovative marketing strategies successfully heightened anticipation and fan engagement for both cup finals, with notable attendance numbers. The JD Welsh Cup final attracted 1,246 attendees, while the Bute Energy match saw 1,734 spectators. The campaign not only fulfilled but surpassed its goals, reinforcing Rebel Lion’s role as a leader in cutting-edge sports marketing.
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Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.
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Dan is more than just a Content Producer; he's a visual storyteller. With a portfolio boasting collaborations with Mentor A Busness, Tiger Fuel, Cardiff City, Bit58, and Sony, Dan's prowess in videography and photography is evident. His meticulous attention to composition, color, and edit sets him apart. An avid outdoor enthusiast, his drone captures breathtaking landscapes, making his Instagram feed a visual treat reminiscent of a National Geographic gallery.
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At Rebel Lion Advertising, we believe that client relationships should transcend mere transactions. They should be rooted in trust, openness, and a shared vision for success. Shane embodies this philosophy. As our Partnerships Director, Shane champions the creation of strong, meaningful partnerships that provide a foundation for mutual growth. With a keen commercial acumen, he has forged and nurtured relationships with some of the UK's fastest-growing brands. Shane's operational prowess ensures that even the most intricate strategies are distilled into clear, actionable plans that every team member can grasp. Having worked alongside Matt for over seven years, Shane's role is pivotal in the operational landscape of Rebel Lion. Both he and Matt are Experian accredited, specialising in media planning and buying, ensuring that our strategies are not just innovative but also effective.
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Matt boasts an illustrious career spanning over twenty years in the Advertising & Creative Industry, coupled with 15 years as a seasoned entrepreneur. His journey has seen him found, launch, acquire, and sell multiple award-winning businesses across diverse sectors. Holding pivotal roles within the media industry, Matt has been instrumental in shaping brands in some of the most challenging industry segments. He has also held the esteemed position of CMO for one of the UK's Fastest Growing brands. At Rebel Lion, Matt's vast experience translates into strategies that not only resonate but also deliver. Whether a brand is in its nascent stage or is well-established, Matt's expertise ensures it reaches unparalleled heights. From equity-raising strategies to groundbreaking advertising campaigns, Matt's vision is all about results that stand out.
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