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JD Welsh Cup & bute energy finals 2024 .

JD Welsh Cup Final Attendance
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Bute Energy Final Attendance
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PROJECT OVERVIEW .

Building on the triumph of our debut collaboration in 2023, we were tasked by the Football Association of Wales with enhancing the visibility and excitement of the JD Welsh Cup Final featuring Connah’s Quay Nomads and The New Saints, and the Bute Energy Welsh Cup finals involving Wrexham and Cardiff City. 

This year we turned our attention to Newport and the dynamic landscape of South Wales. Our debut in the city took the form of a remarkable giant mural, marking the start of a series of guerrilla marketing initiatives. Located near the Royal Gwent Hospital, this 30-metre graffiti masterpiece pays tribute to the upcoming JD Welsh Cup and Bute Energy Welsh Cup finals at Rodney Parade.

DELIVERABLES .

In our comprehensive campaign for the JD Welsh Cup and Bute Energy Welsh Cup finals, we employed a range of strategic deliverables to maximise audience reach and engagement. These included digital and traditional media tactics that were creatively integrated into iconic local landmarks and digital platforms, ensuring a broad yet targeted approach that resonated deeply with fans.

THE OUTCOME .

The innovative marketing strategies successfully heightened anticipation and fan engagement for both cup finals, with notable attendance numbers. The JD Welsh Cup final attracted 1,246 attendees, while the Bute Energy match saw 1,734 spectators. The campaign not only fulfilled but surpassed its goals, reinforcing Rebel Lion’s role as a leader in cutting-edge sports marketing.

 

 

THE VIDEO.

DELIVERY TEAM .

DIGITAL MARKETING MANAGER

DANIEL BARNARD

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DIGITAL ACCOUNT EXECUTIVE

RACHAEL CROOKE

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CONTENT PRODUCER

DAN JONES

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PARTNERSHIPS DIRECTOR

Shane Keech ACIM

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Matt Jones
FOUNDER AND CEO

Matt Jones FCIM FRSA CMgr CCMI

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