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PROJECT OVERVIEW .

DEPOT is a name synonymous with Cardiff’s thriving events and entertainment scene. As a staple of the city’s cultural fabric, collaborating with another powerhouse Welsh brand is always a pleasure. When DEPOT announced Blackweir Fields as Cardiff’s newest live music hotspot, we stepped in to ensure the message resonated loud and clear.

From Kings of Leon’s headline show to Noah Kahan’s upcoming performance, we helped set the stage with a strategic out-of-home campaign that delivered high-impact visibility. As a leading marketing agency in Cardiff, we executed a results-driven approach to amplify awareness and drive ticket sales, ensuring music lovers across the city knew that Blackweir Fields was the place to be.

DELIVERABLES .

Our role in the campaign was to craft a media strategy that maximised reach and engagement through:

  • Strategic Out-of-Home  Placements – High-traffic locations were carefully selected to ensure maximum exposure for the event. Our expertise as an advertising agency in Cardiff meant we knew exactly where to position these placements for the greatest impact.

  • Comprehensive Media Schedule – Using advanced targeting techniques, we developed a media schedule that optimised ad placements and timings to align with peak audience engagement periods.

  • Experian Data & Location Analysis – Using data-driven insights, we pinpointed the most effective advertising spots to connect with the right audience.

  • Weighted Media Index – Our approach was backed by a weighted media index, ensuring that every ad placement contributed to an efficient and high-performing campaign.

By combining strategic media planning with deep local expertise, we reinforced DEPOT’s position at the heart of Cardiff’s entertainment scene, driving excitement and awareness for their latest venture at Blackweir Fields.

DELIVERY TEAM .

BUSINESS DEVELOPMENT DIRECTOR

JAMES ALLOWAY ACIM

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