PROJECT OVERVIEW .

When Crossroads Pantomimes approached us with a vision to seamlessly blend their brand into the city’s iconic landscape, we knew this was a project that demanded both technical precision and creative flair. Our challenge? To integrate their logo into real-world London footage in a way that felt natural, dynamic, and visually striking.

We started by curating the most impactful clips of London—scenes that would not only complement the brand but also enhance the storytelling. Using the vector assets provided, we transformed the logo into a fully realised 3D model, applying a hyper-realistic gold texture to ensure it stood out while still feeling authentic within the environment.

With the footage tracked and 3D camera motion calculated, we animated the logo seamlessly into each scene, ensuring every movement felt intuitive and organic. High-quality rendering and multiple render passes gave us the flexibility needed for post-production refinements.

THE VIDEO.

THE OUTCOME .

A visually immersive piece where The London Palladium’s presence feels like an organic part of the city. By meticulously compositing the 3D elements with real-world footage, we crafted a polished, cinematic sequence that effortlessly merges brand and environment.

To elevate the experience further, we designed sound effects tailored to each scene, adding depth and energy to the final composition. The end product doesn’t just showcase The London Palladium—it places it at the heart of the action, where heritage and modern creativity collide.

A seamless fusion of craft, technology, and storytelling. Just how we like it.

DELIVERY TEAM .

Junior Motion Designer

Alfie Bishop

X

BUSINESS DEVELOPMENT DIRECTOR

JAMES ALLOWAY ACIM

X

© 2024 REBEL LION ADVERTISING | ALL RIGHTS RESERVED