CODEBEAM .
PROJECT OVERVIEW .
Previously ‘Carbon Code’, they were plagued with misrepresentation, with many people who came into contact with them devoid of context thinking that they were either a carbon credit organisation or something to do with decarbonisation. Not good when in fact you’re a software developer. So a rename with a new brand was a necessity.
DELIVERABLES .
A Brand Purpose Workshop session was conducted with the team, to give us the foundations on which to build. Armed with the brand values, mission, vision, and purpose, we explored a range of options, with the final choice made by the client being the most positive and modern expression: codeBeam.
Using playful hand drawn illustration flourishes, we embellished the type mark to give energy and a youthful vibe. The codeBeam design philosophy was born from the need to visually represent the strap line ‘coding with clarity’. The minimalistic approach to the design strips the unnecessary from the necessary and replaces it with hand-drawn scribbles that add an organic element to the brand.
- A comprehensive brand bible that serves as a one-stop-shop to understanding the codeBeam brand, it’s mission, vision, values and it’s visual ID.
- A suite of brand assets for use across multiple social media platforms to portray the codeBeam brand consistantly.
DELIVERY TEAM .
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NICK HUTCHINSON MCIM
ART DIRECTOR
Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, alongside Jamie, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
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JAMIE HIBBARD MCIM
Chief Strategy Officer
Jamie's journey in the creative realm began at the age of 14, and he's been telling stories professionally for over 30 years. With a rich background as an editor, senior editor, content director, and now Creative Director, Jamie brings a wealth of experience to Rebel Lion Advertising. His expertise lies in creative and brand strategy, and he excels in crafting narratives that resonate with specific audiences. Leading the creative direction for all our clients, including Tiger Fuel, CodeBeam, Cardiff City, Bit58, Mrs Buckét, Sony, KIA, Marshall Arts, and many more, Jamie ensures that every brand's story is told with purpose at Rebel Lion.
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