Cardiff International Pool .
PROJECT OVERVIEW .
Cardiff International Pool and Gym, located in the heart of Cardiff Bay, provides a welcoming and inclusive fitness environment for all ages and abilities.
With the summer holidays approaching, Cardiff International Pool aimed to attract visitors by showcasing the diverse range of activities and the vibrant atmosphere of their facilities. The goal was to create engaging content that would entice people to experience all that the pool and gym have to offer during the peak season.
DELIVERABLES .
We conducted a thorough planning session to align on the project’s vision, ensuring every detail, from logistics to creative direction, was meticulously organised. This phase involved a site visit to the swimming pool to understand the environment and guide the visual aesthetic of the content.
- A collection of high-quality images capturing various elements of the pool and gym, ready for use across web, social media, and digital advertising platforms.
- A comprehensive hero video encapsulating the essence of the pool and gym, highlighting the key features and benefits of visiting.
- Bite-sized content optimised for social media platforms, crafted to quickly capture attention and encourage viewers to explore more.
- Shorter videos designed to focus on specific aspects of the facilities, such as the leisure pool, gym, and family-friendly activities, each tailored to different target audiences.
THE VIDEO.
THE OUTCOME .
The creative content developed for Cardiff International Pool and Gym effectively conveyed the vibrant, inclusive atmosphere of the facilities, capturing the excitement of both fitness and leisure activities.
The visuals and messaging resonated well with the target audience, generating strong engagement across digital platforms. The cohesive and dynamic content played a key role in enhancing the brand’s online presence, setting the tone for a successful and engaging summer campaign.
DELIVERY TEAM .
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DAN JONES
SENIOR CONTENT PRODUCER
Dan is more than just a Content Producer; he's a visual storyteller. With a portfolio boasting collaborations with Mentor A Busness, Tiger Fuel, Cardiff City, Bit58, and Sony, Dan's prowess in videography and photography is evident. His meticulous attention to composition, color, and edit sets him apart. An avid outdoor enthusiast, his drone captures breathtaking landscapes, making his Instagram feed a visual treat reminiscent of a National Geographic gallery.
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JAMES ALLOWAY ACIM
BUSINESS DEVELOPMENT DIRECTOR
James joined our team in June 2023 as our Business Development Manager. With an impressive 11 years of experience in digital marketing and a Masters degree in Media, James is a true expert in his field. His exceptional work ethic and relentless drive to meet targets make him a standout team member. James brings his high energy and positive attitude to every project, making him an invaluable asset to the Rebel Lion Advertising team.
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