Cardiff City Football Club Home Kit Launch 2024/25 .
PROJECT OVERVIEW .
Cardiff City Football Club tasked us with creating a compelling launch campaign for their new 2024/25 Home Kit, designed by New Balance.
Building on the success of the 125th-anniversary commemorative video we produced a few months prior, this project required a seamless blend of contemporary style with elements that honoured the club’s rich history. Working closely with ISLANDR, a Division of Rebel Lion Advertising, our goal was to produce a campaign that paid tribute to Cardiff City FC’s legacy while inspiring future generations of supporters.
DELIVERABLES .
We provided full creative direction and concept development, ensuring the campaign’s vision captured both the modern and historical aspects of the club. Our team collaborated with ISLANDR to handle video production and editing, incorporating hand-drawn murals and archival footage to pay homage to the club’s heritage. We also brought Cardiff City legends on board to enhance the authenticity of the launch.
Despite the project’s tight timescale, we delivered everything within the deadline, creating a campaign that resonated with fans and the wider football community.
THE OUTCOME .
The campaign successfully captured the essence of Cardiff City Football Club, blending modern elements with a nod to the club’s history through hand-drawn murals and archival overlays. By featuring Cardiff City legends, we added authenticity and depth to the launch, creating an emotional connection with fans.
Despite a tight timescale, the project was delivered on time, and the launch received a highly positive response from fans and the broader football community. The final outcome not only celebrated the club’s heritage but also set an inspiring tone for the future.
THE VIDEO.
The Feedback .
“Working with Rebel Lion has been a fantastic opportunity for us, their data-led planning processes have been invaluable to us in identifying and reaching new audiences. Alongside this their account management service has been excellent with consistent communication and quick reactive help when needed which is crucial working in the sports industry.”
James Askey
DELIVERY TEAM .
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Eugene Teo
Content Producer
Eugene was an integral member of the inaugural cohort at our Resistance Academy. His next-level videography skills have consistently impressed us, and he has excelled from day one. Eugene has truly earned his mane, and we are thrilled to welcome him as our new Content Producer. He'll also be working as part of the Resistance Agency, the creative agency run by Gen Z, for Gen Z.
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DAN JONES
SENIOR CONTENT PRODUCER
Dan is more than just a Content Producer; he's a visual storyteller. With a portfolio boasting collaborations with Mentor A Busness, Tiger Fuel, Cardiff City, Bit58, and Sony, Dan's prowess in videography and photography is evident. His meticulous attention to composition, color, and edit sets him apart. An avid outdoor enthusiast, his drone captures breathtaking landscapes, making his Instagram feed a visual treat reminiscent of a National Geographic gallery.
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NICK HUTCHINSON MCIM
ART DIRECTOR
Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, alongside Jamie, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
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