bit58 .
PROJECT OVERVIEW .
The original name of BOM IT Solutions went all the way back to 1958, with the BOM acronym standing for Bristol Office Machines, when they supplied actual physical machines to offices in the shape of early PCs. Much has changed in the years since then, with BOM IT’s services moving away from hardware and into software, IT support, cloud, hosting, and cyber security. So, it was time for a change – but what to name it?
We knew from the Brand Purpose Workshop that we had to be respectful of the heritage, hence the ‘58’, and that we had to drop the ‘BOM’ moniker, as said as a word, it carried too many negative connotations. We also wanted a name that stood apart from the heavy competitor marketplace.
bit58 was born, to retain a similar value of ‘BOM’, only this time with less negative connotations, and more positive ones: a bit being synonymous with computers and IT, and stands in its simplest form for ‘Bristol IT’.
DELIVERABLES .
We crafted a comprehensive brand bible meticulously centred on the essence of their brand mark. This detailed guide serves as a roadmap, encapsulating bit58’s unique identity, values, and visual elements, ensuring consistency and coherence across all their communication channels. Additionally, we designed a bespoke website tailored specifically to showcase bit58’s extensive expertise in IT services. Through strategic layout, captivating visuals, and intuitive navigation, the website serves as a powerful digital platform, effectively communicating bit58’s strengths and capabilities to their target audience.
- A comprehensive brand bible centred on the core bit58 brand mark
- Tailored website highlighting bit58's expertise in IT services.
THE OUTCOME .
The result is a meticulously tailored rebrand and website that not only highlights bit58’s comprehensive range of services but also provides clear navigation for visitors to effortlessly explore its offerings. Through informative content strategically placed throughout the site, bit58 is able to effectively communicate its value proposition, positioning itself as a trusted partner for businesses seeking innovative IT solutions. With a strong emphasis on functionality and innovation, the website underscores its commitment to excellence, solidifying its reputation as a forward-thinking industry leader in the IT services sector.
The bit58 icon itself is based around a switch, a device found in some form throughout bit58’s work, and one which in this instance provided a good basis for repetitive patterns and iconography.
Watch this space for the full reveal, coming soon.
THE VIDEO.
DELIVERY TEAM .
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NICK HUTCHINSON MCIM
ART DIRECTOR
Nick Hutchinson is not just an Art Director; he's a creative maestro with a career that has seen him shape narratives from Cardiff to London and beyond. With over 13 years in the creative arena, Nick's journey has been nothing short of illustrious. He's been the creative genius behind corporate, political, and social campaigns that have touched every corner of the globe. Whether it's animation, videography, motion graphics, or branding, Nick's expertise is vast and varied. His deep understanding of creative strategy, brand development, and visual output has been instrumental in crafting campaigns for powerhouses like Brexit, Sky, Disney, and Cardiff City. At Rebel Lion, alongside Jamie, Nick leads the creative output, ensuring that every campaign not only resonates but also leaves an indelible mark.
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JAMIE HIBBARD MCIM
Chief Strategy Officer
Jamie's journey in the creative realm began at the age of 14, and he's been telling stories professionally for over 30 years. With a rich background as an editor, senior editor, content director, and now Creative Director, Jamie brings a wealth of experience to Rebel Lion Advertising. His expertise lies in creative and brand strategy, and he excels in crafting narratives that resonate with specific audiences. Leading the creative direction for all our clients, including Tiger Fuel, CodeBeam, Cardiff City, Bit58, Mrs Buckét, Sony, KIA, Marshall Arts, and many more, Jamie ensures that every brand's story is told with purpose at Rebel Lion.
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