Birchwood Motors .
PROJECT OVERVIEW .
Birchwood Motors is a well-established motor dealership with a family history embedded in the motor trade since 1967. To enhance market presence and drive engagement, Birchwood Motors partnered with us to execute a comprehensive marketing strategy that integrated digital, out-of-home (OOH), radio, and social media marketing.
The objective was to increase brand visibility, attract high-intent leads, and build stronger connections with potential buyers across multiple touch points.
DELIVERABLES .
To ensure Birchwood Motors stood out in a competitive market, we implemented a fully integrated, multi-channel marketing strategy designed to boost brand awareness, increase engagement, and drive high-intent leads. By combining digital, out-of-home (OOH), radio, and social media marketing, we created a seamless brand presence that reached potential customers at multiple touchpoints.
Our approach included:
- Digital Advertising – Highly targeted Google and Meta ad campaigns focused on lead generation and brand visibility, ensuring Birchwood Motors reached the right audience with precision.
- Out-of-Home (OOH) Advertising – High-impact billboards, bus rear advertisements, and large-format digital displays in key locations to reinforce brand recognition and attract in-market buyers.
- Radio Advertising – A radio campaign featuring a professionally produced jingle and strategically placed ads across popular stations, maximising reach and brand recall.
- Social Media Management – End-to-end content strategy, including the creation and scheduling of engaging posts that promote community engagement and drive website traffic.
- Content Creation – High-quality photography, team filming, and B-roll footage designed for social media, ensuring a consistent and premium brand aesthetic.
- Branding & Messaging – Development of a distinctive new strapline and a bespoke radio jingle, creating a strong and memorable identity.
THE VIDEO.
THE OUTCOME .
Our results-driven approach delivered outstanding growth and engagement across all channels:
Facebook & Instagram Combined:
- Reach: +7,400% increase
- Content Interactions: +757.1% rise
- Link Clicks: +800% surge
Google Ads Performance:
- 62,344 impressions delivered to a highly targeted audience
- 3,635 high-intent users clicked through to explore Birchwood Motors
- 42% click-through rate, well above industry benchmarks, a strong performance driven by the cross-channel campaign (billboards, radio, etc.).
This campaign not only amplified Birchwood Motors’ brand recognition but also drove substantial leads at an optimised cost, proving the effectiveness of a well-rounded, multi-channel marketing strategy.
By combining high-impact OOH placements with data-driven digital campaigns, we ensured Birchwood Motors remained top-of-mind for potential customers, ultimately increasing engagement, conversions, and long-term customer loyalty.
Looking to enhance your brand visibility and generate results-driven digital campaigns? Rebel Lion Advertising specialises in paid media, content creation, and full-service digital marketing strategies that deliver measurable growth. Get in touch today.
DELIVERY TEAM .
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Oliver Moktar
Head of Digital
With over six years of expertise in media buying and digital performance, Oliver Moktar brings a wealth of experience to Rebel Lion Advertising. Armed with a degree in Politics & Communication, Oliver began his career as a graduate, managing radio and print media buys. His journey soon led him to specialise in Paid Social and PPC, where he played a pivotal role in numerous high-impact campaigns for UK government clients, including the Department for Transport, Home Office, Birmingham Commonwealth Games 2022, and Gamble Aware. His experience extends beyond media buying to encompass technical implementation and creative consultancy, with a strong emphasis on audience engagement and experience.
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