WHAT’S ALL THIS FUSS ABOUT AI?

Artificial Intelligence (AI) has been a topic of discussion for several years, but lately, as it’s started to creep ever further into the general public’s conversation, the talk is ramping up.

There are many talking points, from whether AI-generated art is art or merely a clever way of blending its data points gathered from vast digital touch points.

It has been perceived as a technology that poses a threat to many professions, especially ones that are connected with our industry. For creative professionals such as artists, designers, and writers – especially in the freelance world – AI is seen as a negative threat.

One’s mind can indeed spin off to a doom-laden reality with thoughts about where it could all end, but for right now, the reality is that AI tools can be incredibly useful to creative professionals, making their work more efficient and possibly even more impactful.

One of the most significant ways that AI can help creative professionals is by helping to overcome the worst mental state of creative block. At the point of banging one’s head against the wall, jumping to AI can be an avenue to inspire.

Many of us creative professionals have sometimes struggled to develop ideas for our projects. With AI, we can use algorithms that analyse vast amounts of data to generate ideas, helping to get over that hump. Sometimes it’s even possible to use those AI tools to complete the entire creative work.

For designers, for example, AI-powered tools can create unique colour palettes, typography, and layout designs for websites, ads, or other visual content, which would ordinarily take a lot of time to complete.

Another way AI can be especially useful is by automating repetitive tasks. This allows us to focus on our work’s more complex and creative parts. AI can help writers by proofreading and editing work for grammar, spelling, and style, enabling writers to spend more time refining content to make it more engaging for the audience.

AI can help us with insights into audiences and their preferences, analysing data from social media, search engines, and other sources to identify trends, preferences, and patterns that can inform the creative process.

It can also help save time and resources using AI-powered tools to automatically create 3D models and animation sequences. This helps artists create high-quality, visually stunning content without spending hours trying to create each frame from scratch.

AI may eventually be a threat to all of our professions, but right now, it can be used to enhance our work; we need to get to grips with it and learn where it fits with what we already do.

AI can make the creative process more efficient, effective, and impactful by providing inspiration, automating repetitive tasks, gaining insights into our audience, and saving time and resources.

For me personally, I’m trying to embrace it as a complementary tool that can help me achieve my goals and produce amazing creative works.

There’s nothing to fear but fear itself.

Intrigued by the fusion of AI and creativity? Explore opportunities to be at the forefront of this evolution on our Careers page. Connect with Jamie Hibbard and other innovators on LinkedIn and witness our team’s exploration of AI in the creative process on Instagram.

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