PROJECT OVERVIEW.

Aria Care Home is a leading provider of high-quality residential, nursing, and dementia care across the UK. With a commitment to delivering exceptional care and a warm, home-like environment, they sought a brand transformation that would better reflect their values, engage key audiences, and position the company as a trusted leader in the sector. 

We partnered with them to deliver a comprehensive rebrand and a new digital presence. This included redefining the brand strategy, refreshing the visual identity, and developing a user-centric website to enhance engagement with prospective residents, their families, and stakeholders.

DELIVERABLES.

PURPOSE WORKSHOP

A half-day session aligned key stakeholders on the brand’s vision, mission, and values. This included stakeholder interviews, a brand perception audit, audience persona development, and a competitive analysis.

BRAND STRATEGY DEVELOPMENT

We created a strategic foundation to ensure brand consistency across all touchpoints, including a brand positioning statement, key messaging, tone of voice, brand story, and core values.

VISUAL IDENTITY CREATION

A refreshed visual identity was developed, featuring a new logo, colour palette, typography, iconography, and a style guide to ensure consistency across all communications.

WEBSITE DESIGN & DEVELOPMENT

We designed and developed a fully optimised WordPress website with custom design, user-friendly navigation, SEO best practices, accessibility compliance, and system integrations.

THE OUTCOME .

The rebrand successfully positioned Aria Care Home as a compassionate and forward-thinking care provider, ensuring a seamless connection between the brand’s values and its visual and digital presence. The refreshed identity strengthened brand recognition, while the new website provided a significantly improved user experience, leading to greater engagement and higher conversion rates from prospective residents and their families.

By aligning strategy, design, and digital execution, we delivered a brand transformation that enhances trust, credibility, and long-term growth for Aria Care Home. 

DELIVERY TEAM .

ART DIRECTOR

NICK HUTCHINSON MCIM

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DIRECTOR OF PEOPLE & CULTURE

AARON CORRIA ACIM

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Matt Jones
FOUNDER AND CEO

Matt Jones FCIM FRSA CMgr CCMI

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